Analysis
Similar journalism programs in Wisconsin suggest first-year earnings around $38,700 for this degree—a figure that puts UWRF's estimated outcomes right at the state median and notably above the $34,515 national benchmark. With estimated debt of roughly $24,200, graduates would face a debt-to-earnings ratio of 0.63, meaning they'd owe about eight months of their first year's salary. This is manageable territory for a bachelor's degree, particularly in a field not known for commanding high starting salaries.
What's encouraging here is that the estimated earnings track closely with reported outcomes from flagship UW-Madison ($40,942) and Marquette ($38,700), suggesting Wisconsin's journalism market may offer more consistent opportunities than in states where outcomes vary wildly between elite and regional programs. The moderate debt estimate—typical for public universities in Wisconsin—means graduates wouldn't be gambling with six figures of borrowing for entry-level media salaries.
For parents weighing this investment, the fundamentals look reasonable: if your child borrows near that $24,200 estimate and lands work comparable to peer Wisconsin programs, the debt should be serviceable. The real question is whether they're committed to journalism specifically, since pivoting careers later could mean underutilizing a specialized degree. The 82% admission rate indicates UWRF is accessible, but outcomes depend heavily on building a portfolio and securing internships during school.
Where University of Wisconsin-River Falls Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Compare to Similar Programs in Wisconsin
Journalism bachelors's programs at peer institutions in Wisconsin (8 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $8,606 | $38,700* | — | $24,208* | — | |
| $11,205 | $40,942* | $56,265 | $23,250* | 0.57 | |
| $48,700 | $38,700* | $51,254 | $26,000* | 0.67 | |
| $8,250 | $36,139* | $43,681 | $26,000* | 0.72 | |
| National Median | — | $34,515* | — | $24,250* | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-River Falls, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in WI. Actual outcomes may vary.