Business Administration, Management and Operations at West Liberty University
Bachelor's Degree
Analysis
West Liberty University's business management program lands graduates in the bottom 5% nationally for earnings, with first-year salaries of $34,713—roughly $11,000 below the West Virginia median for this degree and $24,000 behind what graduates earn from the University of Charleston's program. Even within West Virginia, where business salaries tend to run lower than the national average, this program ranks in just the 25th percentile.
The $27,000 in median debt is actually manageable relative to the earnings, with a debt-to-earnings ratio of 0.78 that's better than many programs. Graduates do see modest income growth to $37,705 by year four, but they're still earning less than what typical West Virginia business graduates make right out of school. For context, West Virginia University's business program—with comparable admission standards—produces graduates earning $49,634 in their first year, giving them a $15,000 head start.
The fundamental issue isn't the debt burden—it's the earning power. If your child is set on attending West Liberty for other reasons (location, fit, scholarships), they should understand they'll likely need to be entrepreneurial about job searching or consider relocating to find competitive business salaries. Otherwise, West Virginia University or even Potomac State offer substantially better financial outcomes for similar educational investment.
Where West Liberty University Stands
Earnings vs. debt across all business administration, management and operations bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How West Liberty University graduates compare to all programs nationally
West Liberty University graduates earn $35k, placing them in the 5th percentile of all business administration, management and operations bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in West Virginia
Business Administration, Management and Operations bachelors's programs at peer institutions in West Virginia (19 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| West Liberty University | $34,713 | $37,705 | $27,000 | 0.78 |
| University of Charleston | $63,623 | $50,544 | $13,666 | 0.21 |
| American Public University System | $61,687 | $64,308 | $20,490 | 0.33 |
| Potomac State College of West Virginia University | $49,634 | $60,001 | $25,242 | 0.51 |
| West Virginia University | $49,634 | $60,001 | $25,242 | 0.51 |
| Salem University | $45,834 | — | $31,000 | 0.68 |
| National Median | $45,703 | — | $26,000 | 0.57 |
Other Business Administration, Management and Operations Programs in West Virginia
Compare tuition, earnings, and debt across West Virginia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Charleston Charleston | $32,842 | $63,623 | $13,666 |
| American Public University System Charles Town | $8,400 | $61,687 | $20,490 |
| Potomac State College of West Virginia University Keyser | $5,040 | $49,634 | $25,242 |
| West Virginia University Morgantown | $9,648 | $49,634 | $25,242 |
| Salem University Salem | $10,750 | $45,834 | $31,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At West Liberty University, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 62 graduates with reported earnings and 79 graduates with debt data. Small samples may not be representative.