Business Administration, Management and Operations at West Liberty University
Bachelor's Degree
westliberty.eduAnalysis
West Liberty University's business management program lands graduates in the bottom 5% nationally for earnings, with first-year salaries of $34,713—roughly $11,000 below the West Virginia median for this degree and $24,000 behind what graduates earn from the University of Charleston's program. Even within West Virginia, where business salaries tend to run lower than the national average, this program ranks in just the 25th percentile.
The $27,000 in median debt is actually manageable relative to the earnings, with a debt-to-earnings ratio of 0.78 that's better than many programs. Graduates do see modest income growth to $37,705 by year four, but they're still earning less than what typical West Virginia business graduates make right out of school. For context, West Virginia University's business program—with comparable admission standards—produces graduates earning $49,634 in their first year, giving them a $15,000 head start.
The fundamental issue isn't the debt burden—it's the earning power. If your child is set on attending West Liberty for other reasons (location, fit, scholarships), they should understand they'll likely need to be entrepreneurial about job searching or consider relocating to find competitive business salaries. Otherwise, West Virginia University or even Potomac State offer substantially better financial outcomes for similar educational investment.
Where West Liberty University Stands
Earnings vs. debt across all business administration, management and operations bachelors's programs nationally
Earnings Distribution
How West Liberty University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| West Liberty University | $34,713 | $37,705 | +9% |
| American Public University System | $61,687 | $64,308 | +4% |
| Potomac State College of West Virginia University | $49,634 | $60,001 | +21% |
| West Virginia University | $49,634 | $60,001 | +21% |
| Shepherd University | $41,766 | $53,391 | +28% |
Compare to Similar Programs in West Virginia
Business Administration, Management and Operations bachelors's programs at peer institutions in West Virginia (19 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,732 | $34,713 | $37,705 | $27,000 | 0.78 | |
| $32,842 | $63,623 | $50,544 | $13,666 | 0.21 | |
| $8,400 | $61,687 | $64,308 | $20,490 | 0.33 | |
| $5,040 | $49,634 | $60,001 | $25,242 | 0.51 | |
| $9,648 | $49,634 | $60,001 | $25,242 | 0.51 | |
| $10,750 | $45,834 | — | $31,000 | 0.68 | |
| National Median | — | $45,703 | — | $26,000 | 0.57 |
Career Paths
Occupations commonly associated with business administration, management and operations graduates
Computer and Information Systems Managers
Architectural and Engineering Managers
Biofuels/Biodiesel Technology and Product Development Managers
Financial Managers
Treasurers and Controllers
Investment Fund Managers
Natural Sciences Managers
Clinical Research Coordinators
Water Resource Specialists
Compensation and Benefits Managers
Human Resources Managers
Sales Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At West Liberty University, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 62 graduates with reported earnings and 79 graduates with debt data. Small samples may not be representative.