Analysis
A debt-to-earnings ratio of 0.69 looks manageable on paper, but the reality here deserves scrutiny. Based on national benchmarks for communication and media studies programs, graduates likely start around $35,000—a figure that holds steady or even dips slightly by year four to $32,090. That plateau is concerning for a field where early career momentum typically determines long-term earning potential. While the estimated $24,000 debt load is slightly below the national median for this major, it still represents roughly eight months of gross pre-tax income, and that calculation assumes stable employment in a notoriously competitive field.
West Virginia's media landscape adds another layer of complexity. Other communication programs in the state report first-year earnings closer to $23,000-$26,000, well below what these estimates suggest. If West Liberty's graduates follow regional patterns rather than national ones, that debt becomes significantly harder to service on a West Virginia salary. The fact that earnings appear to stagnate or decline between years one and four—unusual for any bachelor's program—suggests graduates may struggle to advance or maintain media-related employment.
The core question is whether this degree opens doors beyond West Virginia, where media markets are limited. If your child plans to stay in the region, the financial picture could be tighter than these estimates indicate. If they're willing to relocate to larger markets, the national earning potential becomes more realistic, though still modest for the debt incurred.
Where West Liberty University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| West Liberty University | — | $32,090 | — |
| Cornell University | $62,182 | $80,616 | +30% |
| University of Pennsylvania | $53,022 | $77,464 | +46% |
| West Virginia State University | $26,351 | $37,669 | +43% |
| Shepherd University | $23,653 | $36,731 | +55% |
Compare to Similar Programs in West Virginia
Communication and Media Studies bachelors's programs at peer institutions in West Virginia (8 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $8,732 | $34,959* | $32,090 | $24,063* | — | |
| $9,049 | $26,351* | $37,669 | $30,788* | 1.17 | |
| $8,642 | $23,653* | $36,731 | $19,558* | 0.83 | |
| National Median | — | $34,959* | — | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At West Liberty University, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 613 similar programs. Actual outcomes may vary.