Est. Earnings (1yr)
$34,959
Est. from national median (613 programs)
Est. Median Debt
$24,063
Est. from national median (347 programs)

Analysis

A debt-to-earnings ratio of 0.69 looks manageable on paper, but the reality here deserves scrutiny. Based on national benchmarks for communication and media studies programs, graduates likely start around $35,000—a figure that holds steady or even dips slightly by year four to $32,090. That plateau is concerning for a field where early career momentum typically determines long-term earning potential. While the estimated $24,000 debt load is slightly below the national median for this major, it still represents roughly eight months of gross pre-tax income, and that calculation assumes stable employment in a notoriously competitive field.

West Virginia's media landscape adds another layer of complexity. Other communication programs in the state report first-year earnings closer to $23,000-$26,000, well below what these estimates suggest. If West Liberty's graduates follow regional patterns rather than national ones, that debt becomes significantly harder to service on a West Virginia salary. The fact that earnings appear to stagnate or decline between years one and four—unusual for any bachelor's program—suggests graduates may struggle to advance or maintain media-related employment.

The core question is whether this degree opens doors beyond West Virginia, where media markets are limited. If your child plans to stay in the region, the financial picture could be tighter than these estimates indicate. If they're willing to relocate to larger markets, the national earning potential becomes more realistic, though still modest for the debt incurred.

Where West Liberty University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
West Liberty University$32,090
Cornell University$62,182$80,616+30%
University of Pennsylvania$53,022$77,464+46%
West Virginia State University$26,351$37,669+43%
Shepherd University$23,653$36,731+55%

Compare to Similar Programs in West Virginia

Communication and Media Studies bachelors's programs at peer institutions in West Virginia (8 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
West Liberty UniversityWest Liberty$8,732$34,959*$32,090$24,063*
West Virginia State UniversityInstitute$9,049$26,351*$37,669$30,788*1.17
Shepherd UniversityShepherdstown$8,642$23,653*$36,731$19,558*0.83
National Median$34,959*$25,000*0.72
* Estimated from similar programs

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At West Liberty University, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 613 similar programs. Actual outcomes may vary.