Analysis
Based on comparable journalism programs across Texas, this degree appears to track with typical outcomes for the field—estimated first-year earnings around $35,675 against about $21,500 in debt. That 0.60 debt-to-earnings ratio falls in reasonable territory for a bachelor's degree, though journalism isn't known for commanding high starting salaries anywhere. The estimated debt burden is actually lower than the national median for journalism programs, which may reflect West Texas A&M's relatively affordable cost structure serving a student body where nearly 40% receive Pell grants.
The challenge is context: peer programs at UT Austin and SMU show earnings in the $39,000-$40,000 range, suggesting that stronger programs or larger media markets can push outcomes higher. Canyon sits outside Texas's major metro areas where most journalism jobs concentrate, which could affect both internship access and post-graduation opportunities. Similar programs statewide suggest graduates manage the debt load, but you're looking at several years of modest paychecks before any real financial breathing room.
If your child is committed to journalism and this is an affordable option, the estimated numbers don't scream disaster. But they should go in with eyes open about the field's economics. The lower debt load matters more than the modest earnings difference—every dollar not borrowed is a dollar of flexibility later.
Where West Texas A & M University Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Compare to Similar Programs in Texas
Journalism bachelors's programs at peer institutions in Texas (20 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $9,101 | $35,675* | — | $21,500* | — | |
| $64,460 | $40,502* | $51,501 | $19,448* | 0.48 | |
| $11,678 | $39,336* | $51,204 | $21,500* | 0.55 | |
| $11,164 | $38,118* | $47,700 | $19,877* | 0.52 | |
| $9,711 | $36,226* | $42,967 | $21,500* | 0.59 | |
| $54,844 | $35,675* | $51,918 | $23,959* | 0.67 | |
| National Median | — | $34,515* | — | $24,250* | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At West Texas A & M University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 9 similar programs in TX. Actual outcomes may vary.