Public Relations, Advertising, and Applied Communication at Wilberforce University
Bachelor's Degree
wilberforce.eduAnalysis
A debt load of roughly $27,000 against first-year earnings around $42,000 creates a manageable starting point, though these figures—drawn from comparable Ohio programs—suggest modest career momentum rather than explosive growth. Communications fields often reward networking and location more than credentials alone, and graduating from a smaller HBCU may not carry the same employer recognition as Ohio's flagship programs, where similar graduates start nearly $10,000 higher at places like Miami or Capital University.
The 0.64 debt-to-earnings ratio falls within workable territory, meaning loan payments shouldn't consume an outsized portion of early paychecks. But with 74% of Wilberforce students qualifying for Pell grants, many families here can't easily absorb the gap if actual outcomes fall short of these peer-based estimates. Communications work often clusters in major metro areas with higher living costs, and $42,000 doesn't stretch far in Columbus or Cincinnati when you're also managing loan repayment.
Given the uncertainty around these estimates and the visible gap between Wilberforce's resources (average SAT of 980, 53% admission rate) and Ohio's stronger-performing programs, your child would need a clear plan—internships starting freshman year, portfolio work, geographic flexibility—to hit or exceed these benchmarks. If they're deeply committed to this field and value Wilberforce's community, the numbers don't scream red flags, but they leave little margin for error.
Where Wilberforce University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $14,776 | $41,677* | — | $26,758* | — | |
| $17,809 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $9,577 | $46,518* | $49,680 | $42,017* | 0.90 | |
| $41,788 | $45,235* | $46,188 | $27,000* | 0.60 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Wilberforce University, approximately 74% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 14 similar programs in OH. Actual outcomes may vary.