Public Relations, Advertising, and Applied Communication at Winona State University
Bachelor's Degree
winona.eduAnalysis
Minnesota's communications programs cluster tightly around $40,000 in first-year earnings, and this program's estimated trajectory—based on national peer data—suggests Winona State fits that pattern. With debt estimated at $23,342, you're looking at a debt-to-earnings ratio of 0.59, which means graduates would need to dedicate about seven months of their first-year income to clear the balance. That's manageable but hardly exceptional for a field where earnings typically stay modest in early career stages.
What matters more is understanding the regional reality: communications graduates in Minnesota generally start near $40,000 regardless of which state school they attend, from Northwestern-St. Paul at $41,278 down to Moorhead at $39,198. The field itself—not the specific program—sets these boundaries. Winona State's estimated debt sits slightly below both state and national medians, which provides a small cushion, but you're still financing an entry into a competitive industry where connections and portfolio work often matter as much as the degree itself.
The practical question is whether your student has specific career goals that justify this investment. If they're targeting corporate communications roles in Minnesota's larger metro areas, the debt load won't derail them. But if graduate school is likely down the road, or if they're uncertain about the field, starting with lower debt elsewhere—or testing their interest through internships first—makes more financial sense.
Where Winona State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Minnesota
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Minnesota (12 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $10,498 | $39,794* | — | $23,342* | — | |
| $36,830 | $41,278* | $51,835 | —* | — | |
| $10,336 | $39,198* | $49,415 | $22,312* | 0.57 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Winona State University, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.