Public Relations, Advertising, and Applied Communication at Xavier University
Bachelor's Degree
xavier.eduAnalysis
Xavier University graduates in this program start at $41,958—about 5% above the national median and roughly matching Ohio's state average. That might sound modest until you consider the debt picture: at $26,515, graduates carry slightly more than the typical Ohio student in this field, but the 0.63 debt-to-earnings ratio means they're borrowing about eight months of first-year salary. For communications work, where entry-level salaries rarely wow, this is actually manageable.
The 21% earnings bump by year four tells a reassuring story. While Xavier grads don't reach the $50,700 that Miami University's three campuses report, they're climbing steadily and land in the 60th percentile among Ohio programs—ahead of most competitors despite the state having 30 options. Nationally, they rank even better at the 71st percentile, suggesting Xavier's Cincinnati location and alumni network open doors that smaller schools can't match.
For parents weighing an 88% admission rate school charging moderate debt, this program delivers what it promises: solid entry into a competitive field with reasonable borrowing and clear income growth. You won't see the instant payoff of nursing or engineering, but you also won't see your graduate struggling to cover loan payments on coffee-shop wages.
Where Xavier University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Xavier University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Xavier University | $41,958 | $50,739 | +21% |
| Miami University-Oxford | $50,700 | $65,121 | +28% |
| Miami University-Middletown | $50,700 | $65,121 | +28% |
| Miami University-Hamilton | $50,700 | $65,121 | +28% |
| Otterbein University | $37,430 | $54,544 | +46% |
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $48,125 | $41,958 | $50,739 | $26,515 | 0.63 | |
| $17,809 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $9,577 | $46,518 | $49,680 | $42,017 | 0.90 | |
| $41,788 | $45,235 | $46,188 | $27,000 | 0.60 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Xavier University, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 37 graduates with reported earnings and 35 graduates with debt data. Small samples may not be representative.