Analysis
Alabama State's Communication and Media Studies program ranks near the bottom for earnings outcomesβ10th percentile among Alabama schools and 5th percentile nationally. That first-year salary of $22,000 trails the Alabama median by $11,000 and falls more than $12,000 below the national median. Meanwhile, graduates carry $32,750 in debt, significantly above both state and national norms. Even with 52% earnings growth over four years, graduates at year four still earn less than what typical grads from this major make right out of school elsewhere.
The math is stark: borrowers face a debt load 1.5 times their first-year earnings, making standard loan repayment difficult without family support or additional income sources. Compare this to Alabama's flagship programsβUA grads in this field earn nearly double at $40,790. The university serves a predominantly Pell-eligible student body (72%), meaning many families have limited financial cushion to absorb underemployment.
For families considering this program, understand you're likely financing four years of education for entry-level earnings that most communication grads achieve immediately elsewhere. If Alabama State is the only option due to cost or location, have serious conversations about supplementing the degree with internships, technical skills, or a minor that opens more doors. Otherwise, the in-state alternatives offer substantially better financial outcomes for similar or lower debt.
Where Alabama State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Alabama State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Alabama State University | $21,996 | $33,507 | +52% |
| Auburn University | $35,929 | $54,188 | +51% |
| The University of Alabama | $40,790 | $45,947 | +13% |
| University of Alabama at Birmingham | $33,190 | $40,729 | +23% |
| Jacksonville State University | $35,147 | $38,577 | +10% |
Compare to Similar Programs in Alabama
Communication and Media Studies bachelors's programs at peer institutions in Alabama (20 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,248 | $21,996 | $33,507 | $32,750 | 1.49 | |
| $11,900 | $40,790 | $45,947 | $25,000 | 0.61 | |
| $38,144 | $39,690 | β | β | β | |
| $12,536 | $35,929 | $54,188 | $20,675 | 0.58 | |
| $12,426 | $35,147 | $38,577 | $24,750 | 0.70 | |
| $8,832 | $33,190 | $40,729 | $26,000 | 0.78 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Alabama State University, approximately 72% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 67 graduates with reported earnings and 84 graduates with debt data. Small samples may not be representative.