Public Relations, Advertising, and Applied Communication at Ball State University
Bachelor's Degree
bsu.eduAnalysis
Ball State's communications program starts modestly but builds momentum—graduates earning $38,020 in year one see their income jump 35% to over $51,000 by year four. That trajectory matters more than the below-average starting salary, particularly since the median debt of $23,879 is actually lower than both the Indiana average ($26,176) and the national benchmark ($24,625). Among Indiana's 16 programs in this field, Ball State sits right at the median, trailing only the two Indiana Wesleyan campuses and Butler. For a school with a 72% admission rate, these outcomes are competitive.
The debt-to-earnings ratio of 0.63 means graduates owe roughly eight months' salary—manageable given the strong earnings growth. While this program won't deliver immediate premium salaries like top Indiana schools, it provides a middle-class income trajectory without excessive debt burden. The robust sample size confirms these aren't outlier results.
For families focused on cost-effectiveness, Ball State delivers steady career progression in communications without the sticker shock of private alternatives like Butler. If your child can secure in-state tuition here, they're looking at reasonable debt relative to earnings that improve notably with experience—a better foundation than the numbers suggest at first glance.
Where Ball State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Ball State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Ball State University | $38,020 | $51,378 | +35% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| University of Southern Indiana | $34,736 | $47,647 | +37% |
| Butler University | $39,701 | $46,663 | +18% |
Compare to Similar Programs in Indiana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,758 | $38,020 | $51,378 | $23,879 | 0.63 | |
| $31,168 | $48,225 | — | $32,082 | 0.67 | |
| $8,216 | $48,225 | — | — | — | |
| $45,980 | $39,701 | $46,663 | $26,176 | 0.66 | |
| $37,350 | $36,964 | — | $27,000 | 0.73 | |
| $10,136 | $34,736 | $47,647 | $25,270 | 0.73 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ball State University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 122 graduates with reported earnings and 127 graduates with debt data. Small samples may not be representative.