Median Earnings (1yr)
$38,020
39th percentile
40th percentile in Indiana
Median Debt
$23,879
3% below national median

Analysis

Ball State's communications program starts modestly but builds momentum—graduates earning $38,020 in year one see their income jump 35% to over $51,000 by year four. That trajectory matters more than the below-average starting salary, particularly since the median debt of $23,879 is actually lower than both the Indiana average ($26,176) and the national benchmark ($24,625). Among Indiana's 16 programs in this field, Ball State sits right at the median, trailing only the two Indiana Wesleyan campuses and Butler. For a school with a 72% admission rate, these outcomes are competitive.

The debt-to-earnings ratio of 0.63 means graduates owe roughly eight months' salary—manageable given the strong earnings growth. While this program won't deliver immediate premium salaries like top Indiana schools, it provides a middle-class income trajectory without excessive debt burden. The robust sample size confirms these aren't outlier results.

For families focused on cost-effectiveness, Ball State delivers steady career progression in communications without the sticker shock of private alternatives like Butler. If your child can secure in-state tuition here, they're looking at reasonable debt relative to earnings that improve notably with experience—a better foundation than the numbers suggest at first glance.

Where Ball State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Ball State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Ball State University$38,020$51,378+35%
University of San Francisco$37,856$86,425+128%
American University$50,026$75,287+50%
University of Southern Indiana$34,736$47,647+37%
Butler University$39,701$46,663+18%

Compare to Similar Programs in Indiana

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Ball State UniversityMuncie$10,758$38,020$51,378$23,8790.63
Indiana Wesleyan University-MarionMarion$31,168$48,225—$32,0820.67
Indiana Wesleyan University-National & GlobalMarion$8,216$48,225———
Butler UniversityIndianapolis$45,980$39,701$46,663$26,1760.66
Franklin CollegeFranklin$37,350$36,964—$27,0000.73
University of Southern IndianaEvansville$10,136$34,736$47,647$25,2700.73
National Median—$39,794—$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Ball State University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 122 graduates with reported earnings and 127 graduates with debt data. Small samples may not be representative.