Public Relations, Advertising, and Applied Communication at Ball State University
Bachelor's Degree
Analysis
Ball State's communications program starts modestly but builds momentum—graduates earning $38,020 in year one see their income jump 35% to over $51,000 by year four. That trajectory matters more than the below-average starting salary, particularly since the median debt of $23,879 is actually lower than both the Indiana average ($26,176) and the national benchmark ($24,625). Among Indiana's 16 programs in this field, Ball State sits right at the median, trailing only the two Indiana Wesleyan campuses and Butler. For a school with a 72% admission rate, these outcomes are competitive.
The debt-to-earnings ratio of 0.63 means graduates owe roughly eight months' salary—manageable given the strong earnings growth. While this program won't deliver immediate premium salaries like top Indiana schools, it provides a middle-class income trajectory without excessive debt burden. The robust sample size confirms these aren't outlier results.
For families focused on cost-effectiveness, Ball State delivers steady career progression in communications without the sticker shock of private alternatives like Butler. If your child can secure in-state tuition here, they're looking at reasonable debt relative to earnings that improve notably with experience—a better foundation than the numbers suggest at first glance.
Where Ball State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Ball State University graduates compare to all programs nationally
Ball State University graduates earn $38k, placing them in the 39th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Indiana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Ball State University | $38,020 | $51,378 | $23,879 | 0.63 |
| Indiana Wesleyan University-Marion | $48,225 | — | $32,082 | 0.67 |
| Indiana Wesleyan University-National & Global | $48,225 | — | — | — |
| Butler University | $39,701 | $46,663 | $26,176 | 0.66 |
| Franklin College | $36,964 | — | $27,000 | 0.73 |
| University of Southern Indiana | $34,736 | $47,647 | $25,270 | 0.73 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Indiana
Compare tuition, earnings, and debt across Indiana schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Indiana Wesleyan University-Marion Marion | $31,168 | $48,225 | $32,082 |
| Indiana Wesleyan University-National & Global Marion | $8,216 | $48,225 | — |
| Butler University Indianapolis | $45,980 | $39,701 | $26,176 |
| Franklin College Franklin | $37,350 | $36,964 | $27,000 |
| University of Southern Indiana Evansville | $10,136 | $34,736 | $25,270 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ball State University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 122 graduates with reported earnings and 127 graduates with debt data. Small samples may not be representative.