Public Relations, Advertising, and Applied Communication at University of Southern Indiana
Bachelor's Degree
Analysis
University of Southern Indiana's communications program starts graduates at just $34,736—well below both the Indiana state median ($38,860) and national average ($39,794), placing it in the 20th percentile nationally. That's roughly $13,000 less than what Indiana Wesleyan graduates earn in their first year. However, the earnings trajectory tells a more promising story: by year four, median earnings jump 37% to $47,647, surpassing the state median and putting graduates ahead of where many peers will be.
The debt load of $25,270 is reasonable, creating a manageable 0.73 ratio to first-year earnings that should allow most graduates to make steady progress on repayment even during that lower-earning initial period. For families concerned about cost, USI's 95% admission rate and accessibility make it a viable option for students who might struggle to get into higher-ranked programs.
The key question is whether your child can weather those first few years of below-market earnings while building the experience that drives later gains. If they're entering with other financial support or can live at home in Evansville initially, this program offers a path to competitive mid-career earnings. But students counting on immediate financial independence after graduation should understand they'll likely be earning $5,000-$10,000 less than peers at Indiana's top programs during that critical launch period.
Where University of Southern Indiana Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Southern Indiana graduates compare to all programs nationally
University of Southern Indiana graduates earn $35k, placing them in the 20th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Indiana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Southern Indiana | $34,736 | $47,647 | $25,270 | 0.73 |
| Indiana Wesleyan University-Marion | $48,225 | — | $32,082 | 0.67 |
| Indiana Wesleyan University-National & Global | $48,225 | — | — | — |
| Butler University | $39,701 | $46,663 | $26,176 | 0.66 |
| Ball State University | $38,020 | $51,378 | $23,879 | 0.63 |
| Franklin College | $36,964 | — | $27,000 | 0.73 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Indiana
Compare tuition, earnings, and debt across Indiana schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Indiana Wesleyan University-Marion Marion | $31,168 | $48,225 | $32,082 |
| Indiana Wesleyan University-National & Global Marion | $8,216 | $48,225 | — |
| Butler University Indianapolis | $45,980 | $39,701 | $26,176 |
| Ball State University Muncie | $10,758 | $38,020 | $23,879 |
| Franklin College Franklin | $37,350 | $36,964 | $27,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Southern Indiana, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 49 graduates with reported earnings and 47 graduates with debt data. Small samples may not be representative.