Public Relations, Advertising, and Applied Communication at Butler University
Bachelor's Degree
butler.eduAnalysis
Butler's communications program delivers middle-of-the-pack results both nationally and within Indiana, where it ranks in the 60th percentile—modestly above the state median but trailing Indiana Wesleyan by nearly $8,500. Starting at just under $40,000, graduates see solid 18% earnings growth over their first four years, reaching $46,663. The debt load of $26,176 is reasonable for a private university, creating a manageable debt-to-earnings ratio of 0.66.
The real question is value relative to cost. At an 86% admission rate, Butler offers accessible entry into communications without the financial burden typical of many private schools. Those first-year earnings match the national average almost exactly, while the state percentile ranking suggests this program performs slightly better than most Indiana alternatives. However, you're paying private tuition for outcomes that Ball State delivers at public school prices—Ball State grads start only $1,700 below Butler's figures.
If your student has already chosen Butler for campus culture or other programs, adding this communications major won't derail their financial future. The debt is manageable and earnings growth is encouraging. But if you're shopping specifically for communications programs in Indiana, the premium over in-state public options is difficult to justify based on earnings alone.
Where Butler University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Butler University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Butler University | $39,701 | $46,663 | +18% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Ball State University | $38,020 | $51,378 | +35% |
| University of Southern Indiana | $34,736 | $47,647 | +37% |
Compare to Similar Programs in Indiana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $45,980 | $39,701 | $46,663 | $26,176 | 0.66 | |
| $31,168 | $48,225 | — | $32,082 | 0.67 | |
| $8,216 | $48,225 | — | — | — | |
| $10,758 | $38,020 | $51,378 | $23,879 | 0.63 | |
| $37,350 | $36,964 | — | $27,000 | 0.73 | |
| $10,136 | $34,736 | $47,647 | $25,270 | 0.73 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Butler University, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 50 graduates with reported earnings and 51 graduates with debt data. Small samples may not be representative.