Median Earnings (1yr)
$39,701
49th percentile
60th percentile in Indiana
Median Debt
$26,176
6% above national median

Analysis

Butler's communications program delivers middle-of-the-pack results both nationally and within Indiana, where it ranks in the 60th percentile—modestly above the state median but trailing Indiana Wesleyan by nearly $8,500. Starting at just under $40,000, graduates see solid 18% earnings growth over their first four years, reaching $46,663. The debt load of $26,176 is reasonable for a private university, creating a manageable debt-to-earnings ratio of 0.66.

The real question is value relative to cost. At an 86% admission rate, Butler offers accessible entry into communications without the financial burden typical of many private schools. Those first-year earnings match the national average almost exactly, while the state percentile ranking suggests this program performs slightly better than most Indiana alternatives. However, you're paying private tuition for outcomes that Ball State delivers at public school prices—Ball State grads start only $1,700 below Butler's figures.

If your student has already chosen Butler for campus culture or other programs, adding this communications major won't derail their financial future. The debt is manageable and earnings growth is encouraging. But if you're shopping specifically for communications programs in Indiana, the premium over in-state public options is difficult to justify based on earnings alone.

Where Butler University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Butler University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Butler University$39,701$46,663+18%
University of San Francisco$37,856$86,425+128%
American University$50,026$75,287+50%
Ball State University$38,020$51,378+35%
University of Southern Indiana$34,736$47,647+37%

Compare to Similar Programs in Indiana

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Butler UniversityIndianapolis$45,980$39,701$46,663$26,1760.66
Indiana Wesleyan University-MarionMarion$31,168$48,225$32,0820.67
Indiana Wesleyan University-National & GlobalMarion$8,216$48,225
Ball State UniversityMuncie$10,758$38,020$51,378$23,8790.63
Franklin CollegeFranklin$37,350$36,964$27,0000.73
University of Southern IndianaEvansville$10,136$34,736$47,647$25,2700.73
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Butler University, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 50 graduates with reported earnings and 51 graduates with debt data. Small samples may not be representative.