Public Relations, Advertising, and Applied Communication at Butler University
Bachelor's Degree
Analysis
Butler's communications program delivers middle-of-the-pack results both nationally and within Indiana, where it ranks in the 60th percentile—modestly above the state median but trailing Indiana Wesleyan by nearly $8,500. Starting at just under $40,000, graduates see solid 18% earnings growth over their first four years, reaching $46,663. The debt load of $26,176 is reasonable for a private university, creating a manageable debt-to-earnings ratio of 0.66.
The real question is value relative to cost. At an 86% admission rate, Butler offers accessible entry into communications without the financial burden typical of many private schools. Those first-year earnings match the national average almost exactly, while the state percentile ranking suggests this program performs slightly better than most Indiana alternatives. However, you're paying private tuition for outcomes that Ball State delivers at public school prices—Ball State grads start only $1,700 below Butler's figures.
If your student has already chosen Butler for campus culture or other programs, adding this communications major won't derail their financial future. The debt is manageable and earnings growth is encouraging. But if you're shopping specifically for communications programs in Indiana, the premium over in-state public options is difficult to justify based on earnings alone.
Where Butler University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Butler University graduates compare to all programs nationally
Butler University graduates earn $40k, placing them in the 49th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Indiana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Butler University | $39,701 | $46,663 | $26,176 | 0.66 |
| Indiana Wesleyan University-Marion | $48,225 | — | $32,082 | 0.67 |
| Indiana Wesleyan University-National & Global | $48,225 | — | — | — |
| Ball State University | $38,020 | $51,378 | $23,879 | 0.63 |
| Franklin College | $36,964 | — | $27,000 | 0.73 |
| University of Southern Indiana | $34,736 | $47,647 | $25,270 | 0.73 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Indiana
Compare tuition, earnings, and debt across Indiana schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Indiana Wesleyan University-Marion Marion | $31,168 | $48,225 | $32,082 |
| Indiana Wesleyan University-National & Global Marion | $8,216 | $48,225 | — |
| Ball State University Muncie | $10,758 | $38,020 | $23,879 |
| Franklin College Franklin | $37,350 | $36,964 | $27,000 |
| University of Southern Indiana Evansville | $10,136 | $34,736 | $25,270 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Butler University, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 50 graduates with reported earnings and 51 graduates with debt data. Small samples may not be representative.