Public Relations, Advertising, and Applied Communication at Central Michigan University
Bachelor's Degree
cmich.eduAnalysis
Central Michigan's communications program starts graduates at a respectable $40,346—slightly above both the state and national medians—but the real story emerges in the four-year trajectory. With earnings jumping 28% to reach $51,494, this program shows unusual momentum for a field where many graduates plateau early in their careers. Among Michigan's 23 programs, this ranks in the 60th percentile for starting salary, which becomes more impressive given it's climbing past some higher-starting competitors by year four.
The debt picture is exceptionally clean. At $27,000, graduates carry just slightly more than the national median, yielding a debt-to-earnings ratio of 0.67—well within comfortable territory. More telling: this program ranks in the 5th percentile nationally for debt burden, meaning 95% of comparable programs saddle students with more loans. For parents worried about their child servicing debt in a creative field often criticized for modest pay, these numbers should ease concerns.
The tradeoff here is straightforward: you're not getting Michigan State's higher launch salary ($45,158), but your student enters the workforce with manageable debt and strong earnings momentum. For families prioritizing both affordability and growth potential over maximum starting prestige, CMU delivers a pragmatic path into communications careers. The 91% admission rate means access isn't a barrier, and the 31% Pell grant population suggests the university understands value-conscious students.
Where Central Michigan University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Central Michigan University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Central Michigan University | $40,346 | $51,494 | +28% |
| Michigan State University | $45,158 | $57,693 | +28% |
| Eastern Michigan University | $41,420 | $53,615 | +29% |
| Wayne State University | $41,306 | $52,584 | +27% |
| Northwood University | $41,857 | $52,483 | +25% |
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $14,190 | $40,346 | $51,494 | $27,000 | 0.67 | |
| $15,988 | $45,158 | $57,693 | $23,899 | 0.53 | |
| $33,000 | $41,857 | $52,483 | $20,250 | 0.48 | |
| $15,510 | $41,420 | $53,615 | $24,755 | 0.60 | |
| $14,297 | $41,306 | $52,584 | $27,000 | 0.65 | |
| $14,694 | $40,299 | — | $24,975 | 0.62 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Central Michigan University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 201 graduates with reported earnings and 197 graduates with debt data. Small samples may not be representative.