Public Relations, Advertising, and Applied Communication at Eastern Michigan University
Bachelor's Degree
Analysis
Eastern Michigan's communications program shows graduates outpacing both state and national earnings benchmarks, though the small sample size (under 30 graduates) means your child's experience could vary significantly. With first-year earnings of $41,420 and four-year earnings climbing to $53,615, graduates here are earning more than the typical Michigan communications grad ($40,299) and landing in the 60th percentile statewide. That 29% earnings growth over four years suggests the degree opens doors to advancement, which matters in a field where entry-level positions often pay modestly.
The debt picture is manageable—$24,755 is essentially average for this field, resulting in a debt-to-earnings ratio of 0.60. That means graduates owe roughly seven months of their first-year salary, which is reasonable territory for a communications degree. While Eastern Michigan doesn't quite reach Michigan State's $45,158 median, it's competitive with larger in-state alternatives like Wayne State and Central Michigan while likely offering lower tuition as a regional university.
The caveat here matters: with fewer than 30 graduates in the sample, these numbers could swing considerably year to year. If your student is considering this program, it's worth verifying current class sizes and talking to recent alumni. For families seeking an affordable in-state option that prepares students for communications careers without excessive debt, the fundamentals look solid—just recognize you're making decisions with limited data points.
Where Eastern Michigan University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Eastern Michigan University graduates compare to all programs nationally
Eastern Michigan University graduates earn $41k, placing them in the 66th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Eastern Michigan University | $41,420 | $53,615 | $24,755 | 0.60 |
| Michigan State University | $45,158 | $57,693 | $23,899 | 0.53 |
| Northwood University | $41,857 | $52,483 | $20,250 | 0.48 |
| Wayne State University | $41,306 | $52,584 | $27,000 | 0.65 |
| Central Michigan University | $40,346 | $51,494 | $27,000 | 0.67 |
| Oakland University | $40,299 | — | $24,975 | 0.62 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Michigan
Compare tuition, earnings, and debt across Michigan schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Michigan State University East Lansing | $15,988 | $45,158 | $23,899 |
| Northwood University Midland | $33,000 | $41,857 | $20,250 |
| Wayne State University Detroit | $14,297 | $41,306 | $27,000 |
| Central Michigan University Mount Pleasant | $14,190 | $40,346 | $27,000 |
| Oakland University Rochester Hills | $14,694 | $40,299 | $24,975 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Eastern Michigan University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 21 graduates with reported earnings and 28 graduates with debt data. Small samples may not be representative.