Public Relations, Advertising, and Applied Communication at Eastern Michigan University
Bachelor's Degree
emich.eduAnalysis
Eastern Michigan's communications program shows graduates outpacing both state and national earnings benchmarks, though the small sample size (under 30 graduates) means your child's experience could vary significantly. With first-year earnings of $41,420 and four-year earnings climbing to $53,615, graduates here are earning more than the typical Michigan communications grad ($40,299) and landing in the 60th percentile statewide. That 29% earnings growth over four years suggests the degree opens doors to advancement, which matters in a field where entry-level positions often pay modestly.
The debt picture is manageable—$24,755 is essentially average for this field, resulting in a debt-to-earnings ratio of 0.60. That means graduates owe roughly seven months of their first-year salary, which is reasonable territory for a communications degree. While Eastern Michigan doesn't quite reach Michigan State's $45,158 median, it's competitive with larger in-state alternatives like Wayne State and Central Michigan while likely offering lower tuition as a regional university.
The caveat here matters: with fewer than 30 graduates in the sample, these numbers could swing considerably year to year. If your student is considering this program, it's worth verifying current class sizes and talking to recent alumni. For families seeking an affordable in-state option that prepares students for communications careers without excessive debt, the fundamentals look solid—just recognize you're making decisions with limited data points.
Where Eastern Michigan University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Eastern Michigan University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Eastern Michigan University | $41,420 | $53,615 | +29% |
| Michigan State University | $45,158 | $57,693 | +28% |
| Wayne State University | $41,306 | $52,584 | +27% |
| Northwood University | $41,857 | $52,483 | +25% |
| Central Michigan University | $40,346 | $51,494 | +28% |
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $15,510 | $41,420 | $53,615 | $24,755 | 0.60 | |
| $15,988 | $45,158 | $57,693 | $23,899 | 0.53 | |
| $33,000 | $41,857 | $52,483 | $20,250 | 0.48 | |
| $14,297 | $41,306 | $52,584 | $27,000 | 0.65 | |
| $14,190 | $40,346 | $51,494 | $27,000 | 0.67 | |
| $14,694 | $40,299 | — | $24,975 | 0.62 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Eastern Michigan University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 21 graduates with reported earnings and 28 graduates with debt data. Small samples may not be representative.