Public Relations, Advertising, and Applied Communication at Northwood University
Bachelor's Degree
northwood.eduAnalysis
Northwood's communications program produces graduates earning about 25% more than the typical program nationally, while keeping debt roughly 18% below average—a combination worth noting, even with the caveat that we're looking at a small graduating class here. That $41,857 starting salary puts graduates ahead of comparable programs at Central Michigan and Oakland, and within striking distance of larger state schools like Eastern Michigan and Wayne State.
The debt picture deserves attention: at $20,250, it's the third-lowest among Michigan programs we examined, and substantially below both the state median of $24,938 and the national benchmark. That 0.48 debt-to-earnings ratio means graduates owe roughly half their first-year salary—manageable territory for a communications degree. The 25% earnings bump to $52,483 by year four suggests graduates are gaining traction in their careers, though that's still modest compared to some fields.
The main asterisk here is sample size. With fewer than 30 graduates in the dataset, one or two exceptionally successful (or struggling) alumni could skew these numbers significantly. But if these figures hold as the program grows, you're looking at a communications degree that costs less and earns more than most alternatives in Michigan—a reasonable bet for a student committed to PR or advertising work.
Where Northwood University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Northwood University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Northwood University | $41,857 | $52,483 | +25% |
| Michigan State University | $45,158 | $57,693 | +28% |
| Eastern Michigan University | $41,420 | $53,615 | +29% |
| Wayne State University | $41,306 | $52,584 | +27% |
| Central Michigan University | $40,346 | $51,494 | +28% |
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $33,000 | $41,857 | $52,483 | $20,250 | 0.48 | |
| $15,988 | $45,158 | $57,693 | $23,899 | 0.53 | |
| $15,510 | $41,420 | $53,615 | $24,755 | 0.60 | |
| $14,297 | $41,306 | $52,584 | $27,000 | 0.65 | |
| $14,190 | $40,346 | $51,494 | $27,000 | 0.67 | |
| $14,694 | $40,299 | — | $24,975 | 0.62 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northwood University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.