Public Relations, Advertising, and Applied Communication at Northwood University
Bachelor's Degree
Analysis
Northwood's communications program produces graduates earning about 25% more than the typical program nationally, while keeping debt roughly 18% below average—a combination worth noting, even with the caveat that we're looking at a small graduating class here. That $41,857 starting salary puts graduates ahead of comparable programs at Central Michigan and Oakland, and within striking distance of larger state schools like Eastern Michigan and Wayne State.
The debt picture deserves attention: at $20,250, it's the third-lowest among Michigan programs we examined, and substantially below both the state median of $24,938 and the national benchmark. That 0.48 debt-to-earnings ratio means graduates owe roughly half their first-year salary—manageable territory for a communications degree. The 25% earnings bump to $52,483 by year four suggests graduates are gaining traction in their careers, though that's still modest compared to some fields.
The main asterisk here is sample size. With fewer than 30 graduates in the dataset, one or two exceptionally successful (or struggling) alumni could skew these numbers significantly. But if these figures hold as the program grows, you're looking at a communications degree that costs less and earns more than most alternatives in Michigan—a reasonable bet for a student committed to PR or advertising work.
Where Northwood University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Northwood University graduates compare to all programs nationally
Northwood University graduates earn $42k, placing them in the 70th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Northwood University | $41,857 | $52,483 | $20,250 | 0.48 |
| Michigan State University | $45,158 | $57,693 | $23,899 | 0.53 |
| Eastern Michigan University | $41,420 | $53,615 | $24,755 | 0.60 |
| Wayne State University | $41,306 | $52,584 | $27,000 | 0.65 |
| Central Michigan University | $40,346 | $51,494 | $27,000 | 0.67 |
| Oakland University | $40,299 | — | $24,975 | 0.62 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Michigan
Compare tuition, earnings, and debt across Michigan schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Michigan State University East Lansing | $15,988 | $45,158 | $23,899 |
| Eastern Michigan University Ypsilanti | $15,510 | $41,420 | $24,755 |
| Wayne State University Detroit | $14,297 | $41,306 | $27,000 |
| Central Michigan University Mount Pleasant | $14,190 | $40,346 | $27,000 |
| Oakland University Rochester Hills | $14,694 | $40,299 | $24,975 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northwood University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.