Public Relations, Advertising, and Applied Communication at DePaul University
Bachelor's Degree
Analysis
DePaul's communications graduates start below Chicago's cost of living with $41,234 in year one, but the program's strength reveals itself by year four when earnings jump 41% to $58,268. That trajectory moves graduates from entry-level struggles to solid middle-class stability within their first few years, though it means weathering some lean months early on while peers at North Central or U of I start $7,000+ higher.
The $24,500 debt load is manageable given the earnings curve—it's essentially at the state median and represents just seven months of fourth-year salary. DePaul lands right at the median among Illinois programs (60th percentile), making it neither a standout nor a disappointment within the state's competitive communications landscape. The 64th percentile nationally suggests DePaul's Chicago location provides modest advantages over programs in smaller markets.
For families comfortable with a gradual build rather than immediate payoff, this works. Your child will likely need financial support or careful budgeting in those first couple years, but the robust sample size (100+ graduates) confirms this growth pattern is real, not a fluke. If they're comparing this to Columbia College Chicago down the street, DePaul's faster earnings acceleration justifies similar debt. But if they can access U of I or North Central at comparable cost, those programs deliver better starting positions.
Where DePaul University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How DePaul University graduates compare to all programs nationally
DePaul University graduates earn $41k, placing them in the 64th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| DePaul University | $41,234 | $58,268 | $24,500 | 0.59 |
| North Central College | $48,549 | $58,050 | $26,899 | 0.55 |
| University of Illinois Urbana-Champaign | $48,063 | $62,665 | $23,250 | 0.48 |
| Illinois State University | $43,874 | $53,696 | $22,500 | 0.51 |
| Loyola University Chicago | $43,308 | $56,347 | $25,000 | 0.58 |
| Columbia College Chicago | $39,794 | $44,687 | $26,000 | 0.65 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Illinois
Compare tuition, earnings, and debt across Illinois schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| North Central College Naperville | $44,394 | $48,549 | $26,899 |
| University of Illinois Urbana-Champaign Champaign | $16,004 | $48,063 | $23,250 |
| Illinois State University Normal | $16,021 | $43,874 | $22,500 |
| Loyola University Chicago Chicago | $51,716 | $43,308 | $25,000 |
| Columbia College Chicago Chicago | $32,520 | $39,794 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At DePaul University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 303 graduates with reported earnings and 305 graduates with debt data. Small samples may not be representative.