Public Relations, Advertising, and Applied Communication at North Central College
Bachelor's Degree
northcentralcollege.eduAnalysis
North Central College's communication program outperforms 95% of similar programs nationally—impressive at first glance—but the small sample size means a handful of successful graduates could be skewing these numbers significantly. With fewer than 30 graduates tracked, these results may not reflect what typical students experience. That said, the $48,549 starting salary nearly matches University of Illinois Urbana-Champaign, the state's flagship, while debt remains quite manageable at $26,899.
The 60th percentile ranking among Illinois schools provides important context: this program sits solidly in the middle of the state pack, trailing U of I by just $500 but ahead of well-known options like DePaul and Columbia College Chicago. The 20% earnings growth to $58,050 by year four suggests graduates find decent career traction, though we'd need more data points to know if this trajectory holds for most students. The debt-to-earnings ratio of 0.55 means borrowers face roughly six months of gross salary in debt—reasonable by today's standards.
For parents considering North Central over cheaper state options, the question is whether these potentially inflated numbers reflect institutional quality or just a lucky cohort. The program *could* deliver excellent outcomes, particularly for students who thrive in a smaller college environment. But with such limited data, you're essentially betting on anecdotal evidence rather than proven patterns. If your child gets in-state tuition elsewhere with larger, more reliable data, that's worth serious consideration.
Where North Central College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How North Central College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| North Central College | $48,549 | $58,050 | +20% |
| University of Illinois Urbana-Champaign | $48,063 | $62,665 | +30% |
| DePaul University | $41,234 | $58,268 | +41% |
| Loyola University Chicago | $43,308 | $56,347 | +30% |
| Illinois State University | $43,874 | $53,696 | +22% |
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $44,394 | $48,549 | $58,050 | $26,899 | 0.55 | |
| $16,004 | $48,063 | $62,665 | $23,250 | 0.48 | |
| $16,021 | $43,874 | $53,696 | $22,500 | 0.51 | |
| $51,716 | $43,308 | $56,347 | $25,000 | 0.58 | |
| $44,460 | $41,234 | $58,268 | $24,500 | 0.59 | |
| $32,520 | $39,794 | $44,687 | $26,000 | 0.65 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At North Central College, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 20 graduates with reported earnings and 22 graduates with debt data. Small samples may not be representative.