Public Relations, Advertising, and Applied Communication at University of Illinois Urbana-Champaign
Bachelor's Degree
illinois.eduAnalysis
University of Illinois Urbana-Champaign graduates in this program earn 21% more than their peers at the next-highest Illinois program and outpace the national median by a striking $8,269—but an intriguing wrinkle emerges in the state rankings. Despite leading Illinois institutions in absolute earnings, the program lands at just the 60th percentile statewide while reaching the 95th percentile nationally. This likely reflects the concentration of high-performing communications programs in Chicago, where cost-of-living adjustments and agency salaries push numbers higher. Still, UIUC delivers exceptional value: $48,063 starting salaries with manageable $23,250 debt creates a 0.48 ratio that positions graduates to pay down loans quickly.
The 30% earnings growth to $62,665 by year four suggests strong career momentum, and the robust sample size (100+ graduates) confirms these aren't outlier results. For Illinois families, this program costs slightly less than the state median while delivering substantially better outcomes than most alternatives. The real competition comes from North Central College, which posts similar first-year earnings but lacks UIUC's brand recognition and alumni network—factors that often matter significantly in communications careers.
For parents weighing options, this represents a solid investment in a field where institutional reputation opens doors. The combination of strong starting earnings, healthy income growth, and reasonable debt makes this one of the stronger communications programs in the Midwest, even if Chicago-area schools occasionally match the salary numbers.
Where University of Illinois Urbana-Champaign Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Illinois Urbana-Champaign graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Illinois Urbana-Champaign | $48,063 | $62,665 | +30% |
| DePaul University | $41,234 | $58,268 | +41% |
| North Central College | $48,549 | $58,050 | +20% |
| Loyola University Chicago | $43,308 | $56,347 | +30% |
| Illinois State University | $43,874 | $53,696 | +22% |
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $16,004 | $48,063 | $62,665 | $23,250 | 0.48 | |
| $44,394 | $48,549 | $58,050 | $26,899 | 0.55 | |
| $16,021 | $43,874 | $53,696 | $22,500 | 0.51 | |
| $51,716 | $43,308 | $56,347 | $25,000 | 0.58 | |
| $44,460 | $41,234 | $58,268 | $24,500 | 0.59 | |
| $32,520 | $39,794 | $44,687 | $26,000 | 0.65 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Illinois Urbana-Champaign, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 216 graduates with reported earnings and 215 graduates with debt data. Small samples may not be representative.