Median Earnings (1yr)
$48,063
95th percentile
60th percentile in Illinois
Median Debt
$23,250
6% below national median

Analysis

University of Illinois Urbana-Champaign graduates in this program earn 21% more than their peers at the next-highest Illinois program and outpace the national median by a striking $8,269—but an intriguing wrinkle emerges in the state rankings. Despite leading Illinois institutions in absolute earnings, the program lands at just the 60th percentile statewide while reaching the 95th percentile nationally. This likely reflects the concentration of high-performing communications programs in Chicago, where cost-of-living adjustments and agency salaries push numbers higher. Still, UIUC delivers exceptional value: $48,063 starting salaries with manageable $23,250 debt creates a 0.48 ratio that positions graduates to pay down loans quickly.

The 30% earnings growth to $62,665 by year four suggests strong career momentum, and the robust sample size (100+ graduates) confirms these aren't outlier results. For Illinois families, this program costs slightly less than the state median while delivering substantially better outcomes than most alternatives. The real competition comes from North Central College, which posts similar first-year earnings but lacks UIUC's brand recognition and alumni network—factors that often matter significantly in communications careers.

For parents weighing options, this represents a solid investment in a field where institutional reputation opens doors. The combination of strong starting earnings, healthy income growth, and reasonable debt makes this one of the stronger communications programs in the Midwest, even if Chicago-area schools occasionally match the salary numbers.

Where University of Illinois Urbana-Champaign Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How University of Illinois Urbana-Champaign graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Illinois Urbana-Champaign$48,063$62,665+30%
DePaul University$41,234$58,268+41%
North Central College$48,549$58,050+20%
Loyola University Chicago$43,308$56,347+30%
Illinois State University$43,874$53,696+22%

Compare to Similar Programs in Illinois

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)

Scroll to see more →

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Illinois Urbana-ChampaignChampaign$16,004$48,063$62,665$23,2500.48
North Central CollegeNaperville$44,394$48,549$58,050$26,8990.55
Illinois State UniversityNormal$16,021$43,874$53,696$22,5000.51
Loyola University ChicagoChicago$51,716$43,308$56,347$25,0000.58
DePaul UniversityChicago$44,460$41,234$58,268$24,5000.59
Columbia College ChicagoChicago$32,520$39,794$44,687$26,0000.65
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Illinois Urbana-Champaign, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 216 graduates with reported earnings and 215 graduates with debt data. Small samples may not be representative.