Public Relations, Advertising, and Applied Communication at University of Illinois Urbana-Champaign
Bachelor's Degree
Analysis
University of Illinois Urbana-Champaign graduates in this program earn 21% more than their peers at the next-highest Illinois program and outpace the national median by a striking $8,269—but an intriguing wrinkle emerges in the state rankings. Despite leading Illinois institutions in absolute earnings, the program lands at just the 60th percentile statewide while reaching the 95th percentile nationally. This likely reflects the concentration of high-performing communications programs in Chicago, where cost-of-living adjustments and agency salaries push numbers higher. Still, UIUC delivers exceptional value: $48,063 starting salaries with manageable $23,250 debt creates a 0.48 ratio that positions graduates to pay down loans quickly.
The 30% earnings growth to $62,665 by year four suggests strong career momentum, and the robust sample size (100+ graduates) confirms these aren't outlier results. For Illinois families, this program costs slightly less than the state median while delivering substantially better outcomes than most alternatives. The real competition comes from North Central College, which posts similar first-year earnings but lacks UIUC's brand recognition and alumni network—factors that often matter significantly in communications careers.
For parents weighing options, this represents a solid investment in a field where institutional reputation opens doors. The combination of strong starting earnings, healthy income growth, and reasonable debt makes this one of the stronger communications programs in the Midwest, even if Chicago-area schools occasionally match the salary numbers.
Where University of Illinois Urbana-Champaign Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Illinois Urbana-Champaign graduates compare to all programs nationally
University of Illinois Urbana-Champaign graduates earn $48k, placing them in the 95th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Illinois Urbana-Champaign | $48,063 | $62,665 | $23,250 | 0.48 |
| North Central College | $48,549 | $58,050 | $26,899 | 0.55 |
| Illinois State University | $43,874 | $53,696 | $22,500 | 0.51 |
| Loyola University Chicago | $43,308 | $56,347 | $25,000 | 0.58 |
| DePaul University | $41,234 | $58,268 | $24,500 | 0.59 |
| Columbia College Chicago | $39,794 | $44,687 | $26,000 | 0.65 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Illinois
Compare tuition, earnings, and debt across Illinois schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| North Central College Naperville | $44,394 | $48,549 | $26,899 |
| Illinois State University Normal | $16,021 | $43,874 | $22,500 |
| Loyola University Chicago Chicago | $51,716 | $43,308 | $25,000 |
| DePaul University Chicago | $44,460 | $41,234 | $24,500 |
| Columbia College Chicago Chicago | $32,520 | $39,794 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Illinois Urbana-Champaign, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 216 graduates with reported earnings and 215 graduates with debt data. Small samples may not be representative.