Public Relations, Advertising, and Applied Communication at Loyola University Chicago
Bachelor's Degree
luc.eduAnalysis
Loyola's communications program punches above its weight, placing graduates in the 79th percentile nationally—well ahead of the typical $39,794 starting salary for this field. More impressive is the trajectory: earnings jump 30% by year four to $56,347, suggesting graduates develop marketable skills that Chicago employers increasingly value. While the program ranks 60th percentile among Illinois schools, that middle-of-the-pack position actually reflects the state's competitive communications landscape—Loyola trails powerhouses like UIUC but outperforms well-known media schools like Columbia College Chicago.
The $25,000 median debt is entirely manageable with a debt-to-earnings ratio of 0.58, meaning graduates owe roughly seven months of their first-year salary. This is a comfortable position for a communications degree, which nationally carries similar debt but typically delivers lower starting pay. The robust sample size of 100+ graduates makes these numbers reliable, not statistical flukes.
For families seeking a communications program that balances Jesuit education with practical career outcomes, Loyola delivers solid value. The strong earnings growth indicates this isn't just about landing any first job—graduates build careers with earning power. At an 81% admission rate, it's accessible to most qualified students, making it a sensible choice for Illinois families who want their communications major to actually lead somewhere financially.
Where Loyola University Chicago Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Loyola University Chicago graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Loyola University Chicago | $43,308 | $56,347 | +30% |
| University of Illinois Urbana-Champaign | $48,063 | $62,665 | +30% |
| DePaul University | $41,234 | $58,268 | +41% |
| North Central College | $48,549 | $58,050 | +20% |
| Illinois State University | $43,874 | $53,696 | +22% |
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $51,716 | $43,308 | $56,347 | $25,000 | 0.58 | |
| $44,394 | $48,549 | $58,050 | $26,899 | 0.55 | |
| $16,004 | $48,063 | $62,665 | $23,250 | 0.48 | |
| $16,021 | $43,874 | $53,696 | $22,500 | 0.51 | |
| $44,460 | $41,234 | $58,268 | $24,500 | 0.59 | |
| $32,520 | $39,794 | $44,687 | $26,000 | 0.65 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Loyola University Chicago, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 119 graduates with reported earnings and 117 graduates with debt data. Small samples may not be representative.