Public Relations, Advertising, and Applied Communication at Goshen College
Bachelor's Degree
goshen.eduAnalysis
Indiana's communications programs show a tight clustering around $38,000-$39,000 in first-year earnings, and Goshen's estimated outcomes land right in that range. Based on comparable programs across the state, graduates typically earn $38,861 in their first year while carrying about $27,000 in debt—a ratio that's manageable by national standards for this field. The national median for communications bachelor's degrees is nearly identical at $39,794, suggesting Indiana programs track closely with typical outcomes nationwide.
The debt load here sits slightly above the state median of $26,176, though it's still lower than the national benchmark of $24,625 for this major. What matters more is the debt-to-earnings ratio of 0.69, which falls comfortably within the range financial experts consider reasonable—you want this figure below 1.0, ideally closer to 0.5 or 0.6. For context, some Indiana programs like Indiana Wesleyan push past $48,000 in first-year earnings, but they may also carry different cost structures.
The practical consideration: communications careers often require geographic mobility and can take several years to gain momentum financially. If your child plans to stay in Indiana and can keep total borrowing close to $27,000, the estimated outcomes suggest a workable starting point. Programs with stronger first-year numbers exist in the state, so comparing Goshen's actual costs and aid packages against those alternatives would help clarify whether this specific program justifies the investment.
Where Goshen College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Indiana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $37,760 | $38,861* | — | $27,000* | — | |
| $31,168 | $48,225* | — | $32,082* | 0.67 | |
| $8,216 | $48,225* | — | —* | — | |
| $45,980 | $39,701* | $46,663 | $26,176* | 0.66 | |
| $10,758 | $38,020* | $51,378 | $23,879* | 0.63 | |
| $37,350 | $36,964* | — | $27,000* | 0.73 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Goshen College, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 6 similar programs in IN. Actual outcomes may vary.