Analysis
Based on comparable programs across Iowa, communication and media studies graduates typically earn around $40,000 in their first year—a figure that positions this field squarely in the middle of Iowa's range but well above the national median of $35,000. The estimated debt load of $26,750 creates a manageable 0.66 debt-to-earnings ratio, meaning graduates would owe less than two-thirds of their first-year salary. This puts the financial picture roughly in line with other Iowa communication programs, though specific outcomes at Graceland remain unknown due to the school's small graduate cohort.
The challenge here is that communication degrees often serve as springboards to various career paths—from corporate communications to nonprofit work to media production—which means earnings can vary significantly based on individual career choices and networking. Similar programs at Luther College and University of Northern Iowa show first-year earnings in the low $40,000s, suggesting Iowa's job market for these graduates is relatively consistent across institutions.
For families considering this program, the key question is whether your student has a clear career direction. The estimated debt is reasonable, but communication fields often require internships, portfolio development, and strategic networking to maximize earning potential. Without actual data from Graceland's graduates, look closely at the program's industry connections, internship placement rates, and alumni outcomes in your student's specific area of interest before committing.
Where Graceland University-Lamoni Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Compare to Similar Programs in Iowa
Communication and Media Studies bachelors's programs at peer institutions in Iowa (22 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $33,220 | $40,376* | — | $26,750* | — | |
| $50,320 | $42,012* | $47,382 | $27,000* | 0.64 | |
| $9,728 | $40,558* | $45,629 | $19,387* | 0.48 | |
| $10,497 | $40,497* | $45,673 | $19,425* | 0.48 | |
| $51,040 | $40,255* | $43,549 | $26,750* | 0.66 | |
| $10,964 | $37,647* | $56,246 | $25,814* | 0.69 | |
| National Median | — | $34,959* | — | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Graceland University-Lamoni, approximately 45% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 6 similar programs in IA. Actual outcomes may vary.