Public Relations, Advertising, and Applied Communication at Hawaii Pacific University
Bachelor's Degree
hpu.eduAnalysis
Communications degrees in Hawaii present a unique challenge: with only one program in the state, there's no local benchmark to gauge whether Hawaii Pacific's estimated outcomes align with regional expectations. Drawing from national data for similar programs, first-year earnings around $39,800 would be typical for this field—but that figure takes on different meaning in Honolulu, where the cost of living ranks among the nation's highest. A salary that stretches comfortably in many mainland markets becomes considerably tighter when competing with Hawaii's housing and general expenses.
The estimated $25,800 in debt sits just above the national median for communications programs, translating to a debt-to-earnings ratio of 0.65. That's manageable on paper—comparable programs typically produce ratios in this range—but the Hawaii context matters. Students often face higher living costs during school and after graduation, which can make even moderate debt burdens feel heavier. Communications careers do offer advancement potential, but entry-level positions in PR and advertising rarely command premium salaries, even in expensive markets.
For families considering this program, the core question is whether staying in Hawaii—for school and potentially afterward—justifies the financial trade-offs. If your student plans to relocate to the mainland post-graduation, comparable programs in lower-cost regions might offer better value. If Hawaii is home and they're committed to building a career there, understand that the estimated numbers here represent a typical communications trajectory that will need to work within Honolulu's economic reality.
Where Hawaii Pacific University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs Nationally
Public Relations, Advertising, and Applied Communication bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $33,020 | $39,794* | — | $25,832* | — | |
| $63,061 | $54,934* | $71,592 | $26,000* | 0.47 | |
| $64,460 | $51,828* | $65,215 | $19,750* | 0.38 | |
| $6,496 | $51,436* | $58,056 | $11,975* | 0.23 | |
| $49,414 | $51,114* | $60,628 | $27,000* | 0.53 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Hawaii Pacific University, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.