Public Relations, Advertising, and Applied Communication at Syracuse University
Bachelor's Degree
syracuse.eduAnalysis
Syracuse's Newhouse School delivers something rare in communications: graduates who substantially out-earn their peers from day one. At $54,934 in the first year, these graduates earn 38% more than the typical New York communications grad and 70% more than the national median. Among New York's 28 programs, Syracuse sits in the 80th percentile—miles ahead of Pace's $44,485 (the next-best outcome) and nearly double what some respected programs produce.
The $26,000 median debt is remarkably manageable given these outcomes. With a debt-to-earnings ratio of 0.47, graduates owe less than half their first-year salary—well below the danger zone. That debt pays off through consistent earnings growth, jumping 30% to $71,592 by year four. This trajectory suggests graduates are landing real career-track positions in competitive markets, not just entry-level agency work.
The value here comes from Newhouse's industry connections and the Syracuse network in major media markets. If your child is serious about communications and can handle the academic rigor (average SAT: 1351), this represents one of the few bachelor's programs in the field that consistently delivers strong financial returns. The premium you pay for Syracuse's name actually translates into premium outcomes—an exception in communications education.
Where Syracuse University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Syracuse University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Syracuse University | $54,934 | $71,592 | +30% |
| Manhattan University | $26,502 | $61,402 | +132% |
| Fashion Institute of Technology | $36,849 | $61,399 | +67% |
| Pace University | $44,485 | $61,347 | +38% |
| Hofstra University | $42,030 | $60,872 | +45% |
Compare to Similar Programs in New York
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New York (28 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $63,061 | $54,934 | $71,592 | $26,000 | 0.47 | |
| $51,424 | $44,485 | $61,347 | $25,000 | 0.56 | |
| $55,450 | $42,030 | $60,872 | $24,000 | 0.57 | |
| $40,260 | $41,696 | — | $25,000 | 0.60 | |
| $8,881 | $40,143 | $54,719 | $24,975 | 0.62 | |
| $50,510 | $39,446 | $56,952 | $23,250 | 0.59 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Syracuse University, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 263 graduates with reported earnings and 198 graduates with debt data. Small samples may not be representative.