Public Relations, Advertising, and Applied Communication at Pace University
Bachelor's Degree
pace.eduAnalysis
Pace's communications program earns graduates $44,485 in their first year—ranking in the 83rd percentile nationally but the 60th percentile in New York. That gap matters: you're paying a premium to attend in one of the country's most expensive cities, and while Pace outperforms the national field, it sits in the middle of the pack among New York schools. Still, the $61,347 median at the four-year mark shows meaningful momentum, suggesting the program's NYC connections help graduates advance once they're established.
The $25,000 debt load matches both state and national medians, which keeps the immediate post-graduation finances manageable—the debt-to-earnings ratio of 0.56 means most graduates can handle payments without strain. The 38% earnings jump over four years is particularly noteworthy in communications, where many programs see graduates plateau early. That growth trajectory indicates Pace students are moving into better-paying roles, likely leveraging the school's proximity to major media, PR, and advertising firms.
For families comparing options, understand that Syracuse commands significantly higher starting salaries ($55K), but Pace costs less and positions graduates well for advancement. If your child thrives in urban environments and can handle a modest first-year salary while building their career, the four-year earnings picture makes this a solid choice. Just know you're not getting the top-tier New York advantage—you're getting reliable access to a strong market.
Where Pace University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Pace University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Pace University | $44,485 | $61,347 | +38% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Manhattan University | $26,502 | $61,402 | +132% |
| Fashion Institute of Technology | $36,849 | $61,399 | +67% |
| Hofstra University | $42,030 | $60,872 | +45% |
Compare to Similar Programs in New York
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New York (28 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $51,424 | $44,485 | $61,347 | $25,000 | 0.56 | |
| $63,061 | $54,934 | $71,592 | $26,000 | 0.47 | |
| $55,450 | $42,030 | $60,872 | $24,000 | 0.57 | |
| $40,260 | $41,696 | — | $25,000 | 0.60 | |
| $8,881 | $40,143 | $54,719 | $24,975 | 0.62 | |
| $50,510 | $39,446 | $56,952 | $23,250 | 0.59 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Pace University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 123 graduates with reported earnings and 114 graduates with debt data. Small samples may not be representative.