Public Relations, Advertising, and Applied Communication at State University of New York at Plattsburgh
Bachelor's Degree
plattsburgh.eduAnalysis
SUNY Plattsburgh's communication program graduates start earning roughly the state median but show unusually strong momentum over their first four years—climbing from $40,143 to $54,719, a 36% jump that outpaces typical career trajectories in this field. That puts four-year earnings within reach of what Syracuse grads make right out of college, though you're comparing established trajectory against day-one earnings. Among New York's 28 programs, this one ranks in the 60th percentile, meaningfully above the state median of $38,828.
The debt load of $24,975 is entirely manageable given first-year earnings, creating a 0.62 ratio that shouldn't trigger financial stress for most graduates. However, the sample size here is small—under 30 graduates—which means a few outliers in either direction could be skewing these numbers significantly. The data could reflect genuinely strong outcomes, or it might just be capturing a particularly successful cohort.
For families seeking an affordable path into communications work, this looks reasonable if the earnings trajectory holds. The combination of SUNY tuition, moderate debt, and solid earning potential four years out suggests decent value. Just recognize you're making this decision on limited data—if this were based on 200 graduates instead of 30, the confidence level would be much higher.
Where State University of New York at Plattsburgh Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How State University of New York at Plattsburgh graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| State University of New York at Plattsburgh | $40,143 | $54,719 | +36% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Manhattan University | $26,502 | $61,402 | +132% |
| Fashion Institute of Technology | $36,849 | $61,399 | +67% |
| Pace University | $44,485 | $61,347 | +38% |
Compare to Similar Programs in New York
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New York (28 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,881 | $40,143 | $54,719 | $24,975 | 0.62 | |
| $63,061 | $54,934 | $71,592 | $26,000 | 0.47 | |
| $51,424 | $44,485 | $61,347 | $25,000 | 0.56 | |
| $55,450 | $42,030 | $60,872 | $24,000 | 0.57 | |
| $40,260 | $41,696 | — | $25,000 | 0.60 | |
| $50,510 | $39,446 | $56,952 | $23,250 | 0.59 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At State University of New York at Plattsburgh, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 27 graduates with reported earnings and 30 graduates with debt data. Small samples may not be representative.