Public Relations, Advertising, and Applied Communication at Ithaca College
Bachelor's Degree
ithaca.eduAnalysis
Ithaca College's communication program starts slow but accelerates impressively, with earnings jumping 44% by year four to nearly $57,000—well above both the national and New York state medians. Among New York's 28 communication programs, graduates here rank in the 60th percentile for earnings, outperforming SUNY Plattsburgh and landing within striking distance of Hofstra despite starting $2,000 behind. The nearly $17,000 earnings bump from year one to year four suggests graduates are securing better positions as they gain experience, a pattern that should continue into their careers.
The debt picture is manageable at $23,250—slightly below both state and national medians for this major. With a debt-to-earnings ratio of 0.59, graduates owe less than seven months of their first-year salary, and that ratio improves significantly as earnings climb. This isn't Syracuse money (where graduates earn $55,000 immediately), but considering Ithaca's 70% admission rate makes it accessible to more students, the value proposition holds up.
The key question is whether your student can weather that first year at $39,000. If they're willing to be patient and strategic about career progression, the trajectory here is solid. This program delivers middle-of-the-pack outcomes with below-average debt—a combination that leaves room for graduates to build careers without being crushed by loan payments.
Where Ithaca College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Ithaca College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Ithaca College | $39,446 | $56,952 | +44% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Manhattan University | $26,502 | $61,402 | +132% |
| Fashion Institute of Technology | $36,849 | $61,399 | +67% |
| Pace University | $44,485 | $61,347 | +38% |
Compare to Similar Programs in New York
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New York (28 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $50,510 | $39,446 | $56,952 | $23,250 | 0.59 | |
| $63,061 | $54,934 | $71,592 | $26,000 | 0.47 | |
| $51,424 | $44,485 | $61,347 | $25,000 | 0.56 | |
| $55,450 | $42,030 | $60,872 | $24,000 | 0.57 | |
| $40,260 | $41,696 | — | $25,000 | 0.60 | |
| $8,881 | $40,143 | $54,719 | $24,975 | 0.62 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ithaca College, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 179 graduates with reported earnings and 188 graduates with debt data. Small samples may not be representative.