Median Earnings (1yr)
$51,828
95th percentile (80th in TX)
Median Debt
$19,750
20% below national median
Debt-to-Earnings
0.38
Manageable
Sample Size
79
Adequate data

Analysis

SMU communications graduates start at $51,828—a full $10,000 above the Texas median and more than 95% of similar programs nationally. Even more impressive, they're doing this with just $19,750 in debt, well below both state and national averages for this major. That 0.38 debt-to-earnings ratio means graduates can manage their loans on less than 5 months' salary, a remarkably favorable starting position for a communications field that often comes with higher debt loads.

The program outperforms nearly every public university alternative in Texas, trailing only TCU and UT-Austin among major competitors. What's notable here is the trajectory: four years out, median earnings climb to $65,215, representing 26% growth. That's the kind of career momentum that matters in communications, where your first few years often determine your ceiling. The Dallas location likely plays a role—the city's concentration of major corporate headquarters and advertising agencies creates natural advantages for networking and career progression that graduates seem to be capitalizing on.

With moderate debt and earnings that significantly exceed state norms, this program offers one of the better financial propositions for communications students in Texas. The combination of lower borrowing costs and stronger early-career outcomes puts graduates in a position to invest in career development rather than just servicing debt.

Where Southern Methodist University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Southern Methodist UniversityOther public relations, advertising, and applied communication programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Southern Methodist University graduates compare to all programs nationally

Southern Methodist University graduates earn $52k, placing them in the 95th percentile of all public relations, advertising, and applied communication bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Texas

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Southern Methodist University$51,828$65,215$19,7500.38
Texas Christian University$48,053$66,005$24,1480.50
The University of Texas at Austin$47,972$65,345$20,9950.44
University of Houston$42,472$49,794$23,8000.56
The University of Texas at Arlington$41,703$50,879$22,6390.54
Texas Tech University$41,023$51,556$21,5000.52
National Median$39,794$24,6250.62

Other Public Relations, Advertising, and Applied Communication Programs in Texas

Compare tuition, earnings, and debt across Texas schools

SchoolIn-State TuitionEarnings (1yr)Debt
Texas Christian University
Fort Worth
$57,220$48,053$24,148
The University of Texas at Austin
Austin
$11,678$47,972$20,995
University of Houston
Houston
$9,711$42,472$23,800
The University of Texas at Arlington
Arlington
$11,728$41,703$22,639
Texas Tech University
Lubbock
$11,852$41,023$21,500

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Southern Methodist University, approximately 12% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 79 graduates with reported earnings and 80 graduates with debt data. Small samples may not be representative.