Public Relations, Advertising, and Applied Communication at Southern Methodist University
Bachelor's Degree
Analysis
SMU communications graduates start at $51,828—a full $10,000 above the Texas median and more than 95% of similar programs nationally. Even more impressive, they're doing this with just $19,750 in debt, well below both state and national averages for this major. That 0.38 debt-to-earnings ratio means graduates can manage their loans on less than 5 months' salary, a remarkably favorable starting position for a communications field that often comes with higher debt loads.
The program outperforms nearly every public university alternative in Texas, trailing only TCU and UT-Austin among major competitors. What's notable here is the trajectory: four years out, median earnings climb to $65,215, representing 26% growth. That's the kind of career momentum that matters in communications, where your first few years often determine your ceiling. The Dallas location likely plays a role—the city's concentration of major corporate headquarters and advertising agencies creates natural advantages for networking and career progression that graduates seem to be capitalizing on.
With moderate debt and earnings that significantly exceed state norms, this program offers one of the better financial propositions for communications students in Texas. The combination of lower borrowing costs and stronger early-career outcomes puts graduates in a position to invest in career development rather than just servicing debt.
Where Southern Methodist University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Southern Methodist University graduates compare to all programs nationally
Southern Methodist University graduates earn $52k, placing them in the 95th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Southern Methodist University | $51,828 | $65,215 | $19,750 | 0.38 |
| Texas Christian University | $48,053 | $66,005 | $24,148 | 0.50 |
| The University of Texas at Austin | $47,972 | $65,345 | $20,995 | 0.44 |
| University of Houston | $42,472 | $49,794 | $23,800 | 0.56 |
| The University of Texas at Arlington | $41,703 | $50,879 | $22,639 | 0.54 |
| Texas Tech University | $41,023 | $51,556 | $21,500 | 0.52 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Texas Christian University Fort Worth | $57,220 | $48,053 | $24,148 |
| The University of Texas at Austin Austin | $11,678 | $47,972 | $20,995 |
| University of Houston Houston | $9,711 | $42,472 | $23,800 |
| The University of Texas at Arlington Arlington | $11,728 | $41,703 | $22,639 |
| Texas Tech University Lubbock | $11,852 | $41,023 | $21,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southern Methodist University, approximately 12% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 79 graduates with reported earnings and 80 graduates with debt data. Small samples may not be representative.