Median Earnings (1yr)
$51,828
95th percentile
80th percentile in Texas
Median Debt
$19,750
20% below national median

Analysis

SMU communications graduates start at $51,828β€”a full $10,000 above the Texas median and more than 95% of similar programs nationally. Even more impressive, they're doing this with just $19,750 in debt, well below both state and national averages for this major. That 0.38 debt-to-earnings ratio means graduates can manage their loans on less than 5 months' salary, a remarkably favorable starting position for a communications field that often comes with higher debt loads.

The program outperforms nearly every public university alternative in Texas, trailing only TCU and UT-Austin among major competitors. What's notable here is the trajectory: four years out, median earnings climb to $65,215, representing 26% growth. That's the kind of career momentum that matters in communications, where your first few years often determine your ceiling. The Dallas location likely plays a roleβ€”the city's concentration of major corporate headquarters and advertising agencies creates natural advantages for networking and career progression that graduates seem to be capitalizing on.

With moderate debt and earnings that significantly exceed state norms, this program offers one of the better financial propositions for communications students in Texas. The combination of lower borrowing costs and stronger early-career outcomes puts graduates in a position to invest in career development rather than just servicing debt.

Where Southern Methodist University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Southern Methodist University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Southern Methodist University$51,828$65,215+26%
Texas Christian University$48,053$66,005+37%
The University of Texas at Austin$47,972$65,345+36%
Texas Tech University$41,023$51,556+26%
The University of Texas at Arlington$41,703$50,879+22%

Compare to Similar Programs in Texas

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Southern Methodist UniversityDallas$64,460$51,828$65,215$19,7500.38
Texas Christian UniversityFort Worth$57,220$48,053$66,005$24,1480.50
The University of Texas at AustinAustin$11,678$47,972$65,345$20,9950.44
University of HoustonHouston$9,711$42,472$49,794$23,8000.56
The University of Texas at ArlingtonArlington$11,728$41,703$50,879$22,6390.54
Texas Tech UniversityLubbock$11,852$41,023$51,556$21,5000.52
National Medianβ€”$39,794β€”$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Southern Methodist University, approximately 12% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 79 graduates with reported earnings and 80 graduates with debt data. Small samples may not be representative.