Public Relations, Advertising, and Applied Communication at University of Houston
Bachelor's Degree
uh.eduAnalysis
University of Houston's communications program delivers something uncommon in this field: graduates earn more than they would at UT Austin while taking on roughly half the debt. With first-year earnings of $42,472 and debt of just $23,800, students face one of the more manageable financial starts in Texas communications—only the pricier private schools like SMU and TCU push earnings higher, but at presumably steeper costs.
The growth trajectory looks promising too. That 17% earnings increase to nearly $50,000 by year four exceeds typical patterns for communications majors, and the program ranks in the 75th percentile nationally. Being in Houston, the fourth-largest U.S. city with major corporate headquarters and agencies, likely explains why graduates outpace the national median by $2,700. The 60th percentile ranking within Texas is respectable given that this program costs significantly less than UT Austin while producing similar employment outcomes.
The debt-to-earnings ratio of 0.56 means graduates owe about seven months' salary—well within the "safe" range financial advisors recommend. For families weighing in-state options, this program offers practical value: you're getting top-quarter national results at a public school price point. The 70% admission rate and strong Pell enrollment suggest accessibility without sacrificing outcomes. If your child wants communications training in a major media market without gambling on whether they'll land that agency job that justifies SMU's premium, this represents a solid middle path.
Where University of Houston Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Houston graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Houston | $42,472 | $49,794 | +17% |
| Texas Christian University | $48,053 | $66,005 | +37% |
| The University of Texas at Austin | $47,972 | $65,345 | +36% |
| Southern Methodist University | $51,828 | $65,215 | +26% |
| Texas Tech University | $41,023 | $51,556 | +26% |
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,711 | $42,472 | $49,794 | $23,800 | 0.56 | |
| $64,460 | $51,828 | $65,215 | $19,750 | 0.38 | |
| $57,220 | $48,053 | $66,005 | $24,148 | 0.50 | |
| $11,678 | $47,972 | $65,345 | $20,995 | 0.44 | |
| $11,728 | $41,703 | $50,879 | $22,639 | 0.54 | |
| $11,852 | $41,023 | $51,556 | $21,500 | 0.52 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Houston, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 117 graduates with reported earnings and 106 graduates with debt data. Small samples may not be representative.