Public Relations, Advertising, and Applied Communication at The University of Texas at Arlington
Bachelor's Degree
Analysis
UTA graduates in this field earn more than the national average—about $2,000 above typical outcomes for communications majors—and outperform 60% of Texas programs despite the university's relatively accessible admission standards. That's noteworthy in a competitive state market where programs at UT Austin and private universities typically dominate. The $22,639 in debt sits comfortably below one year's starting salary, creating manageable monthly payments even in the early career years when communications professionals typically earn less than other business-oriented majors.
The trajectory looks solid: graduates see their earnings climb 22% over four years to just over $50,000, which reflects normal career progression in PR and advertising as junior professionals move beyond entry-level coordinator roles. While this program won't match the $52,000 starting salaries at SMU, it delivers comparable outcomes to much larger flagship programs at a fraction of the cost and with far less competitive admissions.
For parents weighing the value of a communications degree—a field often criticized for weak earnings—this program demonstrates that thoughtful university selection matters. Your child gets access to the Dallas-Fort Worth media market (the nation's fifth-largest) without the debt burden that could limit their ability to take strategic early-career moves. The numbers support viewing this as a practical pathway into the field rather than a financial gamble.
Where The University of Texas at Arlington Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How The University of Texas at Arlington graduates compare to all programs nationally
The University of Texas at Arlington graduates earn $42k, placing them in the 69th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| The University of Texas at Arlington | $41,703 | $50,879 | $22,639 | 0.54 |
| Southern Methodist University | $51,828 | $65,215 | $19,750 | 0.38 |
| Texas Christian University | $48,053 | $66,005 | $24,148 | 0.50 |
| The University of Texas at Austin | $47,972 | $65,345 | $20,995 | 0.44 |
| University of Houston | $42,472 | $49,794 | $23,800 | 0.56 |
| Texas Tech University | $41,023 | $51,556 | $21,500 | 0.52 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Southern Methodist University Dallas | $64,460 | $51,828 | $19,750 |
| Texas Christian University Fort Worth | $57,220 | $48,053 | $24,148 |
| The University of Texas at Austin Austin | $11,678 | $47,972 | $20,995 |
| University of Houston Houston | $9,711 | $42,472 | $23,800 |
| Texas Tech University Lubbock | $11,852 | $41,023 | $21,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Texas at Arlington, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.