Public Relations, Advertising, and Applied Communication at The University of Texas at Arlington
Bachelor's Degree
uta.eduAnalysis
UTA graduates in this field earn more than the national average—about $2,000 above typical outcomes for communications majors—and outperform 60% of Texas programs despite the university's relatively accessible admission standards. That's noteworthy in a competitive state market where programs at UT Austin and private universities typically dominate. The $22,639 in debt sits comfortably below one year's starting salary, creating manageable monthly payments even in the early career years when communications professionals typically earn less than other business-oriented majors.
The trajectory looks solid: graduates see their earnings climb 22% over four years to just over $50,000, which reflects normal career progression in PR and advertising as junior professionals move beyond entry-level coordinator roles. While this program won't match the $52,000 starting salaries at SMU, it delivers comparable outcomes to much larger flagship programs at a fraction of the cost and with far less competitive admissions.
For parents weighing the value of a communications degree—a field often criticized for weak earnings—this program demonstrates that thoughtful university selection matters. Your child gets access to the Dallas-Fort Worth media market (the nation's fifth-largest) without the debt burden that could limit their ability to take strategic early-career moves. The numbers support viewing this as a practical pathway into the field rather than a financial gamble.
Where The University of Texas at Arlington Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How The University of Texas at Arlington graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The University of Texas at Arlington | $41,703 | $50,879 | +22% |
| Texas Christian University | $48,053 | $66,005 | +37% |
| The University of Texas at Austin | $47,972 | $65,345 | +36% |
| Southern Methodist University | $51,828 | $65,215 | +26% |
| Texas Tech University | $41,023 | $51,556 | +26% |
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,728 | $41,703 | $50,879 | $22,639 | 0.54 | |
| $64,460 | $51,828 | $65,215 | $19,750 | 0.38 | |
| $57,220 | $48,053 | $66,005 | $24,148 | 0.50 | |
| $11,678 | $47,972 | $65,345 | $20,995 | 0.44 | |
| $9,711 | $42,472 | $49,794 | $23,800 | 0.56 | |
| $11,852 | $41,023 | $51,556 | $21,500 | 0.52 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Texas at Arlington, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.