Public Relations, Advertising, and Applied Communication at The University of Texas at Austin
Bachelor's Degree
utexas.eduAnalysis
UT Austin's communications program ranks in the 95th percentile nationally for graduate earnings, with first-year salaries of $47,972 that jump to $65,345 by year fourโa solid 36% increase. While it doesn't lead Texas (ranking 60th percentile in-state), it significantly outperforms both national and state medians, trailing only the expensive private schools like SMU and TCU. The $20,995 in typical debt is manageable, creating a debt-to-earnings ratio of just 0.44.
The numbers reveal strong job market positioning for UT graduates, likely benefiting from both the university's prestigious brand and Austin's thriving media and tech scene. Starting salaries nearly $8,000 above the national median suggest employers value the UT credential, while the steady earnings growth indicates good career progression potential in communications fields.
This represents excellent value for a public university education. Your child would graduate with below-average debt while earning well above-average salaries in a field often criticized for low pay. The combination of UT's selectivity, Austin's job market, and reasonable costs makes this one of the stronger communications programs in the country.
Where The University of Texas at Austin Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How The University of Texas at Austin graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The University of Texas at Austin | $47,972 | $65,345 | +36% |
| Texas Christian University | $48,053 | $66,005 | +37% |
| Southern Methodist University | $51,828 | $65,215 | +26% |
| Texas Tech University | $41,023 | $51,556 | +26% |
| The University of Texas at Arlington | $41,703 | $50,879 | +22% |
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,678 | $47,972 | $65,345 | $20,995 | 0.44 | |
| $64,460 | $51,828 | $65,215 | $19,750 | 0.38 | |
| $57,220 | $48,053 | $66,005 | $24,148 | 0.50 | |
| $9,711 | $42,472 | $49,794 | $23,800 | 0.56 | |
| $11,728 | $41,703 | $50,879 | $22,639 | 0.54 | |
| $11,852 | $41,023 | $51,556 | $21,500 | 0.52 | |
| National Median | โ | $39,794 | โ | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Texas at Austin, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 420 graduates with reported earnings and 403 graduates with debt data. Small samples may not be representative.