Public Relations, Advertising, and Applied Communication at The University of Texas at Austin
Bachelor's Degree
Analysis
UT Austin's communications program ranks in the 95th percentile nationally for graduate earnings, with first-year salaries of $47,972 that jump to $65,345 by year four—a solid 36% increase. While it doesn't lead Texas (ranking 60th percentile in-state), it significantly outperforms both national and state medians, trailing only the expensive private schools like SMU and TCU. The $20,995 in typical debt is manageable, creating a debt-to-earnings ratio of just 0.44.
The numbers reveal strong job market positioning for UT graduates, likely benefiting from both the university's prestigious brand and Austin's thriving media and tech scene. Starting salaries nearly $8,000 above the national median suggest employers value the UT credential, while the steady earnings growth indicates good career progression potential in communications fields.
This represents excellent value for a public university education. Your child would graduate with below-average debt while earning well above-average salaries in a field often criticized for low pay. The combination of UT's selectivity, Austin's job market, and reasonable costs makes this one of the stronger communications programs in the country.
Where The University of Texas at Austin Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How The University of Texas at Austin graduates compare to all programs nationally
The University of Texas at Austin graduates earn $48k, placing them in the 95th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| The University of Texas at Austin | $47,972 | $65,345 | $20,995 | 0.44 |
| Southern Methodist University | $51,828 | $65,215 | $19,750 | 0.38 |
| Texas Christian University | $48,053 | $66,005 | $24,148 | 0.50 |
| University of Houston | $42,472 | $49,794 | $23,800 | 0.56 |
| The University of Texas at Arlington | $41,703 | $50,879 | $22,639 | 0.54 |
| Texas Tech University | $41,023 | $51,556 | $21,500 | 0.52 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Southern Methodist University Dallas | $64,460 | $51,828 | $19,750 |
| Texas Christian University Fort Worth | $57,220 | $48,053 | $24,148 |
| University of Houston Houston | $9,711 | $42,472 | $23,800 |
| The University of Texas at Arlington Arlington | $11,728 | $41,703 | $22,639 |
| Texas Tech University Lubbock | $11,852 | $41,023 | $21,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Texas at Austin, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 420 graduates with reported earnings and 403 graduates with debt data. Small samples may not be representative.