Analysis
Similar communications programs in Virginia suggest first-year earnings around $36,200—close to the state median but well below what graduates from UVA, Virginia Tech, and James Madison typically command. The estimated $26,500 in debt means you'd be looking at roughly 70% of first-year income owed, which sits right at the threshold where media studies degrees become harder to justify financially.
The challenge here is that communications is an especially outcomes-dependent field where internships, portfolio work, and career services make an enormous difference. With actual graduate data suppressed due to small sample sizes, there's no way to know if Hollins's particular program produces outcomes closer to the Virginia median or if it's an outlier. That $11,000 gap between the typical Virginia graduate and top programs like UVA represents real money—nearly a third of your estimated starting salary.
Given the uncertainty and the roughly $5,000 premium in debt compared to what communications graduates at other Virginia schools typically carry, you're essentially betting on a program with no track record you can verify. If your child is set on communications at a smaller school, getting concrete placement data directly from Hollins's career services—where graduates actually land jobs, which media markets they enter—becomes critical before committing to this debt level.
Where Hollins University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Compare to Similar Programs in Virginia
Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $42,260 | $36,220* | — | $26,488* | — | |
| $17,488 | $47,622* | $47,238 | $56,858* | 1.19 | |
| $20,986 | $47,368* | $68,510 | $21,230* | 0.45 | |
| $15,478 | $44,309* | $55,850 | $20,613* | 0.47 | |
| $13,576 | $42,769* | $56,819 | $21,502* | 0.50 | |
| $48,002 | $40,328* | $54,123 | $27,000* | 0.67 | |
| National Median | — | $34,959* | — | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Hollins University, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 15 similar programs in VA. Actual outcomes may vary.