Analysis
UVA's communication program delivers something rare: elite earnings without crushing debt. The $47,368 starting salary outpaces 95% of communication programs nationwide—in a field where the typical graduate earns just $34,959. Within Virginia, only DeVry matches these numbers, putting UVA near the top of 29 in-state options. The 45% earnings jump to $68,510 by year four suggests graduates are moving into substantial roles quickly, likely leveraging UVA's network and the program's reputation.
The $21,230 debt load sits below both state and national medians for this major, creating a manageable 0.45 debt-to-earnings ratio. That means your child would owe less than half their first-year salary—comfortable territory for repayment. The downside is that UVA's 17% admission rate means getting in is the real hurdle, and the low Pell Grant percentage (14%) suggests less generous aid for middle-income families who don't qualify for need-based support.
For students who can gain admission and make the finances work, this represents one of the strongest communication programs in the state. The combination of UVA's brand recognition and these concrete earnings outcomes creates genuine career momentum in a field often criticized for weak financial returns.
Where University of Virginia-Main Campus Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Virginia-Main Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Virginia-Main Campus | $47,368 | $68,510 | +45% |
| James Madison University | $42,769 | $56,819 | +33% |
| Virginia Polytechnic Institute and State University | $44,309 | $55,850 | +26% |
| Randolph-Macon College | $40,328 | $54,123 | +34% |
| Radford University | $38,038 | $51,557 | +36% |
Compare to Similar Programs in Virginia
Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $20,986 | $47,368 | $68,510 | $21,230 | 0.45 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $15,478 | $44,309 | $55,850 | $20,613 | 0.47 | |
| $13,576 | $42,769 | $56,819 | $21,502 | 0.50 | |
| $48,002 | $40,328 | $54,123 | $27,000 | 0.67 | |
| $12,286 | $38,038 | $51,557 | $25,250 | 0.66 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Virginia-Main Campus, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.