Communication and Media Studies at Virginia Polytechnic Institute and State University
Bachelor's Degree
vt.eduAnalysis
Virginia Tech's Communication and Media Studies program punches well above its weight nationally, landing graduates in the 95th percentile for earnings—nearly $10,000 above the national median. But the more telling comparison is in-state: at around $56,000 by year four, these graduates earn 54% more than the typical Virginia communication major and trail only UVA and DeVry among state programs. That's a meaningful advantage for a school with a 57% admission rate.
The debt picture strengthens the case. At roughly $21,000, graduates owe about $4,000 less than both state and national medians, creating a debt-to-earnings ratio of 0.47—manageable by any standard. The 26% earnings growth from year one to year four suggests graduates are building marketable skills rather than just landing entry-level positions. With a robust sample size of over 100 graduates, these outcomes reflect consistent program performance, not statistical noise.
For parents weighing Virginia schools, this program offers Virginia Tech's brand recognition and alumni network at a reasonable debt load. While it won't match UVA's prestige, it delivers comparable earnings outcomes at what's likely a more accessible admission threshold. If your student is set on communication studies and considering Virginia schools, Tech deserves serious attention—it's clearly doing something right with curriculum or career services that most programs aren't.
Where Virginia Polytechnic Institute and State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Virginia Polytechnic Institute and State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Virginia Polytechnic Institute and State University | $44,309 | $55,850 | +26% |
| University of Virginia-Main Campus | $47,368 | $68,510 | +45% |
| James Madison University | $42,769 | $56,819 | +33% |
| Randolph-Macon College | $40,328 | $54,123 | +34% |
| Radford University | $38,038 | $51,557 | +36% |
Compare to Similar Programs in Virginia
Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $15,478 | $44,309 | $55,850 | $20,613 | 0.47 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $20,986 | $47,368 | $68,510 | $21,230 | 0.45 | |
| $13,576 | $42,769 | $56,819 | $21,502 | 0.50 | |
| $48,002 | $40,328 | $54,123 | $27,000 | 0.67 | |
| $12,286 | $38,038 | $51,557 | $25,250 | 0.66 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Virginia Polytechnic Institute and State University, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 178 graduates with reported earnings and 186 graduates with debt data. Small samples may not be representative.