Communication and Media Studies at James Madison University
Bachelor's Degree
Analysis
James Madison University's Communication and Media Studies program significantly outperforms national expectations, with first-year graduates earning $42,769—placing it in the 90th percentile nationally for this field. That's impressive considering the national median sits at just $34,959. While the program ranks at the 60th percentile within Virginia, it still beats the state median of $36,220 and trails only the top-tier programs like UVA and Virginia Tech by a few thousand dollars.
The debt picture looks reasonable at $21,502, creating a manageable debt-to-earnings ratio of 0.50. More importantly, earnings show strong upward momentum, jumping 33% to $56,819 by year four. This suggests JMU graduates are building valuable skills that translate into career advancement—a crucial factor in communications fields where entry-level positions often serve as stepping stones.
For an anxious parent, this represents solid value in a field often criticized for poor job prospects. JMU manages to deliver strong outcomes in Communication and Media Studies while keeping debt below both national and state averages. The combination of above-average starting salaries, strong earnings growth, and reasonable debt makes this a financially sound choice for students genuinely interested in communications careers.
Where James Madison University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How James Madison University graduates compare to all programs nationally
James Madison University graduates earn $43k, placing them in the 90th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Virginia
Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| James Madison University | $42,769 | $56,819 | $21,502 | 0.50 |
| DeVry University-Virginia | $47,622 | $47,238 | $56,858 | 1.19 |
| University of Virginia-Main Campus | $47,368 | $68,510 | $21,230 | 0.45 |
| Virginia Polytechnic Institute and State University | $44,309 | $55,850 | $20,613 | 0.47 |
| Randolph-Macon College | $40,328 | $54,123 | $27,000 | 0.67 |
| Radford University | $38,038 | $51,557 | $25,250 | 0.66 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in Virginia
Compare tuition, earnings, and debt across Virginia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| DeVry University-Virginia Arlington | $17,488 | $47,622 | $56,858 |
| University of Virginia-Main Campus Charlottesville | $20,986 | $47,368 | $21,230 |
| Virginia Polytechnic Institute and State University Blacksburg | $15,478 | $44,309 | $20,613 |
| Randolph-Macon College Ashland | $48,002 | $40,328 | $27,000 |
| Radford University Radford | $12,286 | $38,038 | $25,250 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At James Madison University, approximately 17% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 428 graduates with reported earnings and 424 graduates with debt data. Small samples may not be representative.