Communication and Media Studies at Radford University
Bachelor's Degree
Analysis
Radford's communications program delivers something rare in this field: meaningful earnings growth that lifts graduates well above their peers. While the starting salary of $38,038 sits just above the state average, by year four graduates are earning $51,557—roughly $15,000 more than the typical Virginia communications graduate. That 36% earnings trajectory matters more than the modest start, especially given the debt load of $25,250 is precisely the state median.
Within Virginia's competitive communications landscape, Radford ranks in the 60th percentile—solidly middle-of-the-pack among 29 programs. The top programs (UVA, Virginia Tech) do produce higher earners, but Radford's graduates reach $51,557 without premium private school debt levels. The debt-to-earnings ratio of 0.66 means graduates owe about eight months of their first-year salary, manageable by communications standards where jobs rarely start high but can build steadily.
For parents concerned about communications as a "soft major," Radford's pattern should be reassuring. This isn't a program where graduates peak early and plateau—it's one where they gain traction in the job market over time. The combination of affordable debt and strong earnings growth creates actual upward mobility, particularly valuable for the 35% of students here on Pell grants who need their degree to deliver real career advancement.
Where Radford University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Radford University graduates compare to all programs nationally
Radford University graduates earn $38k, placing them in the 66th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Virginia
Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Radford University | $38,038 | $51,557 | $25,250 | 0.66 |
| DeVry University-Virginia | $47,622 | $47,238 | $56,858 | 1.19 |
| University of Virginia-Main Campus | $47,368 | $68,510 | $21,230 | 0.45 |
| Virginia Polytechnic Institute and State University | $44,309 | $55,850 | $20,613 | 0.47 |
| James Madison University | $42,769 | $56,819 | $21,502 | 0.50 |
| Randolph-Macon College | $40,328 | $54,123 | $27,000 | 0.67 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in Virginia
Compare tuition, earnings, and debt across Virginia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| DeVry University-Virginia Arlington | $17,488 | $47,622 | $56,858 |
| University of Virginia-Main Campus Charlottesville | $20,986 | $47,368 | $21,230 |
| Virginia Polytechnic Institute and State University Blacksburg | $15,478 | $44,309 | $20,613 |
| James Madison University Harrisonburg | $13,576 | $42,769 | $21,502 |
| Randolph-Macon College Ashland | $48,002 | $40,328 | $27,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Radford University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 96 graduates with reported earnings and 108 graduates with debt data. Small samples may not be representative.