Median Earnings (1yr)
$38,038
66th percentile
60th percentile in Virginia
Median Debt
$25,250
1% above national median

Analysis

Radford's communications program delivers something rare in this field: meaningful earnings growth that lifts graduates well above their peers. While the starting salary of $38,038 sits just above the state average, by year four graduates are earning $51,557—roughly $15,000 more than the typical Virginia communications graduate. That 36% earnings trajectory matters more than the modest start, especially given the debt load of $25,250 is precisely the state median.

Within Virginia's competitive communications landscape, Radford ranks in the 60th percentile—solidly middle-of-the-pack among 29 programs. The top programs (UVA, Virginia Tech) do produce higher earners, but Radford's graduates reach $51,557 without premium private school debt levels. The debt-to-earnings ratio of 0.66 means graduates owe about eight months of their first-year salary, manageable by communications standards where jobs rarely start high but can build steadily.

For parents concerned about communications as a "soft major," Radford's pattern should be reassuring. This isn't a program where graduates peak early and plateau—it's one where they gain traction in the job market over time. The combination of affordable debt and strong earnings growth creates actual upward mobility, particularly valuable for the 35% of students here on Pell grants who need their degree to deliver real career advancement.

Where Radford University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Radford University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Radford University$38,038$51,557+36%
University of Virginia-Main Campus$47,368$68,510+45%
James Madison University$42,769$56,819+33%
Virginia Polytechnic Institute and State University$44,309$55,850+26%
Randolph-Macon College$40,328$54,123+34%

Compare to Similar Programs in Virginia

Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Radford UniversityRadford$12,286$38,038$51,557$25,2500.66
DeVry University-VirginiaArlington$17,488$47,622$47,238$56,8581.19
University of Virginia-Main CampusCharlottesville$20,986$47,368$68,510$21,2300.45
Virginia Polytechnic Institute and State UniversityBlacksburg$15,478$44,309$55,850$20,6130.47
James Madison UniversityHarrisonburg$13,576$42,769$56,819$21,5020.50
Randolph-Macon CollegeAshland$48,002$40,328$54,123$27,0000.67
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Radford University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 96 graduates with reported earnings and 108 graduates with debt data. Small samples may not be representative.