Analysis
Radford's communications program delivers something rare in this field: meaningful earnings growth that lifts graduates well above their peers. While the starting salary of $38,038 sits just above the state average, by year four graduates are earning $51,557—roughly $15,000 more than the typical Virginia communications graduate. That 36% earnings trajectory matters more than the modest start, especially given the debt load of $25,250 is precisely the state median.
Within Virginia's competitive communications landscape, Radford ranks in the 60th percentile—solidly middle-of-the-pack among 29 programs. The top programs (UVA, Virginia Tech) do produce higher earners, but Radford's graduates reach $51,557 without premium private school debt levels. The debt-to-earnings ratio of 0.66 means graduates owe about eight months of their first-year salary, manageable by communications standards where jobs rarely start high but can build steadily.
For parents concerned about communications as a "soft major," Radford's pattern should be reassuring. This isn't a program where graduates peak early and plateau—it's one where they gain traction in the job market over time. The combination of affordable debt and strong earnings growth creates actual upward mobility, particularly valuable for the 35% of students here on Pell grants who need their degree to deliver real career advancement.
Where Radford University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Radford University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Radford University | $38,038 | $51,557 | +36% |
| University of Virginia-Main Campus | $47,368 | $68,510 | +45% |
| James Madison University | $42,769 | $56,819 | +33% |
| Virginia Polytechnic Institute and State University | $44,309 | $55,850 | +26% |
| Randolph-Macon College | $40,328 | $54,123 | +34% |
Compare to Similar Programs in Virginia
Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,286 | $38,038 | $51,557 | $25,250 | 0.66 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $20,986 | $47,368 | $68,510 | $21,230 | 0.45 | |
| $15,478 | $44,309 | $55,850 | $20,613 | 0.47 | |
| $13,576 | $42,769 | $56,819 | $21,502 | 0.50 | |
| $48,002 | $40,328 | $54,123 | $27,000 | 0.67 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Radford University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 96 graduates with reported earnings and 108 graduates with debt data. Small samples may not be representative.