Public Relations, Advertising, and Applied Communication at Indiana University-Indianapolis
Bachelor's Degree
indianapolis.iu.eduAnalysis
Communications programs in Indiana cluster tightly around $39,000 in first-year earnings, and based on comparable programs statewide, IU Indianapolis appears to land right in that competitive middle—roughly matching the state median but trailing specialized competitors like Indiana Wesleyan by nearly $10,000. The estimated debt load of $23,342 sits below both state and national benchmarks for this field, which matters when starting salaries hover in the high $30,000s.
The 0.60 debt-to-earnings ratio suggests manageable repayment, though parents should recognize this estimate comes from peer institutions rather than this program's actual graduates. What's harder to assess without program-specific data is whether IU Indianapolis offers particular career placement advantages—internship networks, employer relationships, or curriculum strengths—that might justify choosing it over lower-cost state alternatives like Ball State, which shows similar earning potential at what's likely a lower price point for in-state students.
For families eyeing this program, the estimated financial picture looks workable but unexceptional. The real decision hinges on factors these numbers can't capture: whether Indianapolis's media market access and the university's local employer connections offset the uncertainty of estimated outcomes. If your student has admission offers from multiple Indiana schools for communications, requesting actual job placement rates and employer partnerships becomes essential.
Where Indiana University-Indianapolis Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Indiana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $10,449 | $38,861* | — | $23,342* | — | |
| $31,168 | $48,225* | — | $32,082* | 0.67 | |
| $8,216 | $48,225* | — | —* | — | |
| $45,980 | $39,701* | $46,663 | $26,176* | 0.66 | |
| $10,758 | $38,020* | $51,378 | $23,879* | 0.63 | |
| $37,350 | $36,964* | — | $27,000* | 0.73 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Indiana University-Indianapolis, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 6 similar programs in IN. Actual outcomes may vary.