Public Relations, Advertising, and Applied Communication at John Brown University
Bachelor's Degree
jbu.eduAnalysis
Communications programs across Arkansas show a tight earnings range, with first-year salaries clustering around $35,000—exactly where comparable programs suggest John Brown graduates land. That modest starting salary creates a financial squeeze when paired with an estimated $25,832 in debt, yielding a debt-to-earnings ratio of 0.73. While this isn't catastrophic territory, it means your child would be carrying roughly nine months of gross income in student loans right out of college.
The bigger concern is the limited upside. Even Arkansas State's stronger-performing communications program shows graduates earning just $40,812—only about $5,600 more than what peer programs suggest for John Brown. Nationally, the 75th percentile for this major sits at $42,358, suggesting the ceiling for communications earnings starts relatively low regardless of where you attend. For a field where many graduates pursue agency work or corporate communications roles, these figures reflect the reality that entry-level positions often don't pay enough to quickly tackle debt.
If your child is passionate about communications and committed to the smaller, Christian campus environment John Brown offers, understand that they'll likely need a tight budget their first few years after graduation. The estimated debt load is manageable on a $35,000 salary, but leaves little room for urban living costs or aggressive loan repayment. Consider whether the school's specific strengths—its connections in Northwest Arkansas or its approach to ethical communications—justify the investment when state schools might deliver similar outcomes at lower cost.
Where John Brown University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Arkansas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Arkansas (6 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $30,832 | $35,177* | — | $25,832* | — | |
| $7,754 | $40,812* | — | $23,250* | 0.57 | |
| $10,118 | $35,177* | $41,827 | $22,800* | 0.65 | |
| $24,888 | $33,577* | $47,237 | $26,854* | 0.80 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At John Brown University, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in AR. Actual outcomes may vary.