Analysis
Longwood's Communication and Media Studies program sits right at Virginia's median for first-year earnings ($36,062 versus $36,220 statewide), but lags behind its in-state competitors—ranking in just the 40th percentile among Virginia programs. The debt load of $26,000 is manageable, creating a debt-to-earnings ratio of 0.72 that's better than many liberal arts programs, but graduates at JMU, Virginia Tech, and UVA are earning $6,000-$11,000 more annually with similar debt burdens.
The 20% earnings growth to $43,349 by year four is solid and tracks ahead of inflation, suggesting graduates find their footing in the job market. However, starting at $36,000 in Virginia—where cost of living in major media markets like Richmond and Northern Virginia runs high—means tight budgets early on. The program performs slightly above the national median but trails stronger Virginia options that could offer better networking and alumni connections in competitive media markets.
For Virginia families, this becomes a value calculation: Longwood's 85% admission rate makes it accessible, but if your child can gain admission to JMU or Virginia Tech, those programs deliver meaningfully higher earnings for comparable debt. If Longwood is the realistic option and your child is committed to communications, the financials work—just expect a modest starting salary and the need to be strategic about internships and first jobs to maximize that early career trajectory.
Where Longwood University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Longwood University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Longwood University | $36,062 | $43,349 | +20% |
| University of Virginia-Main Campus | $47,368 | $68,510 | +45% |
| James Madison University | $42,769 | $56,819 | +33% |
| Virginia Polytechnic Institute and State University | $44,309 | $55,850 | +26% |
| Randolph-Macon College | $40,328 | $54,123 | +34% |
Compare to Similar Programs in Virginia
Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $15,200 | $36,062 | $43,349 | $26,000 | 0.72 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $20,986 | $47,368 | $68,510 | $21,230 | 0.45 | |
| $15,478 | $44,309 | $55,850 | $20,613 | 0.47 | |
| $13,576 | $42,769 | $56,819 | $21,502 | 0.50 | |
| $48,002 | $40,328 | $54,123 | $27,000 | 0.67 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Longwood University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 57 graduates with reported earnings and 62 graduates with debt data. Small samples may not be representative.