Est. Earnings (1yr)
$36,220
Est. from VA median (15 programs)
Est. Median Debt
$26,488
Est. from VA median (6 programs)

Analysis

Similar programs in Virginia suggest a starting salary around $36,200 for communication and media studies graduates, placing Mary Baldwin's estimated outcomes right at the state median but well below what stronger programs deliver. When UVA and Virginia Tech communication graduates start in the mid-to-upper $40,000s, and even regional competitors like James Madison push past $42,000, the gap becomes meaningful—potentially $6,000 to $11,000 less in that critical first year.

The estimated debt of $26,500 creates a workable but tight ratio of 0.73—manageable on paper, but only if that $36,200 figure holds true. With nearly half of Mary Baldwin students receiving Pell grants, many families here are counting on these degrees to deliver immediate financial returns. Communication degrees are versatile, but they often require hustle in the early years—internships, networking, portfolio building—and starting at a lower salary point makes that runway harder.

The core challenge is uncertainty. These estimates come from peer programs across Virginia because Mary Baldwin's graduate cohort is too small to publish separately. For a family investing over $25,000 in debt, you're making decisions based on what similar programs produce, not what this specific program has demonstrated. If Mary Baldwin offers unique connections, internship pipelines, or faculty mentorship that could close that earnings gap with stronger programs, those factors matter enormously here—but you'll need to verify them directly with the school.

Where Mary Baldwin University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Compare to Similar Programs in Virginia

Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Mary Baldwin UniversityStaunton$33,157$36,220*—$26,488*—
DeVry University-VirginiaArlington$17,488$47,622*$47,238$56,858*1.19
University of Virginia-Main CampusCharlottesville$20,986$47,368*$68,510$21,230*0.45
Virginia Polytechnic Institute and State UniversityBlacksburg$15,478$44,309*$55,850$20,613*0.47
James Madison UniversityHarrisonburg$13,576$42,769*$56,819$21,502*0.50
Randolph-Macon CollegeAshland$48,002$40,328*$54,123$27,000*0.67
National Median—$34,959*—$25,000*0.72
* Estimated from similar programs

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Mary Baldwin University, approximately 48% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 15 similar programs in VA. Actual outcomes may vary.