Public Relations, Advertising, and Applied Communication at Mercer University
Bachelor's Degree
mercer.eduAnalysis
Based on comparable programs across Georgia, Mercer's public relations and advertising degree appears to land squarely in the middle of the pack—estimated first-year earnings of $38,555 align almost exactly with the state median. That's functional but far from impressive, especially when you consider that UGA graduates in the same field earn roughly $7,000 more out of the gate. The estimated debt load of $25,832 isn't catastrophic, yielding a debt-to-earnings ratio of 0.67, but it means your child would be earning just $1.50 for every dollar borrowed—a thinner margin than many families realize when signing loan documents.
What complicates this picture is that we're working entirely with estimates here, since Mercer's graduate cohort in this program was too small for the Department of Education to report actual outcomes. Similar programs suggest modest but manageable returns, yet there's genuine uncertainty about whether Mercer's specific combination of smaller class sizes and private school networking delivers better results than these peer benchmarks indicate—or worse. For a communications field where internships, portfolio work, and geographic location often matter as much as the degree itself, that gap between estimated and actual outcomes could swing either direction.
If your child is drawn to Mercer's campus culture and has clear career direction in PR or advertising, this path won't bury them in debt. But confirm that the school's industry connections in Atlanta or other markets justify choosing this over Georgia's flagship program, which shows demonstrably stronger earnings for the same field.
Where Mercer University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Georgia
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Georgia (13 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $40,890 | $38,555* | — | $25,832* | — | |
| $11,180 | $45,326* | $62,187 | $21,787* | 0.48 | |
| $5,786 | $41,460* | — | $26,000* | 0.63 | |
| $5,905 | $35,649* | $47,021 | $25,000* | 0.70 | |
| $3,283 | $29,594* | — | —* | — | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Mercer University, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 4 similar programs in GA. Actual outcomes may vary.