Public Relations, Advertising, and Applied Communication at Missouri State University-Springfield
Bachelor's Degree
missouristate.eduAnalysis
Missouri State's communications program produces graduates who earn more than 60% of their peers at other Missouri schools—a meaningful advantage for students planning to work in-state. Starting at $40,178 and climbing to $46,066 after four years, graduates here outpace both the state median ($37,993) and national average ($39,794), though they trail Webster University by a few thousand dollars.
The debt picture looks reasonable at $23,329, translating to a 0.58 ratio that means graduates owe about seven months' salary. That's lower than the national median debt for this field and should be manageable for most entry-level communicators. The 15% earnings growth over four years suggests graduates are gaining traction in their careers rather than plateauing early.
For a Missouri family considering communications programs, this represents solid value—particularly given the 91% admission rate makes it accessible to most applicants. Your child would enter a career where $40,000 starting salaries are typical, with debt levels that won't derail their twenties. Just understand that communications isn't a high-earning field overall; even the top performers nationally start around $42,000. If your student is passionate about PR or advertising and realistic about the salary trajectory, Missouri State positions them better than most in-state alternatives.
Where Missouri State University-Springfield Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Missouri State University-Springfield graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Missouri State University-Springfield | $40,178 | $46,066 | +15% |
| Southeast Missouri State University | $40,127 | $51,191 | +28% |
| Webster University | $42,421 | $45,908 | +8% |
| University of Central Missouri | $39,401 | $43,229 | +10% |
| Lindenwood University | $32,000 | $38,249 | +20% |
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,024 | $40,178 | $46,066 | $23,329 | 0.58 | |
| $30,730 | $42,421 | $45,908 | — | — | |
| $9,496 | $40,127 | $51,191 | $25,000 | 0.62 | |
| $9,739 | $39,401 | $43,229 | $26,000 | 0.66 | |
| $27,192 | $36,585 | — | — | — | |
| $8,044 | $33,862 | — | $23,250 | 0.69 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Missouri State University-Springfield, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 76 graduates with reported earnings and 90 graduates with debt data. Small samples may not be representative.