Public Relations, Advertising, and Applied Communication at Missouri State University-Springfield
Bachelor's Degree
Analysis
Missouri State's communications program produces graduates who earn more than 60% of their peers at other Missouri schools—a meaningful advantage for students planning to work in-state. Starting at $40,178 and climbing to $46,066 after four years, graduates here outpace both the state median ($37,993) and national average ($39,794), though they trail Webster University by a few thousand dollars.
The debt picture looks reasonable at $23,329, translating to a 0.58 ratio that means graduates owe about seven months' salary. That's lower than the national median debt for this field and should be manageable for most entry-level communicators. The 15% earnings growth over four years suggests graduates are gaining traction in their careers rather than plateauing early.
For a Missouri family considering communications programs, this represents solid value—particularly given the 91% admission rate makes it accessible to most applicants. Your child would enter a career where $40,000 starting salaries are typical, with debt levels that won't derail their twenties. Just understand that communications isn't a high-earning field overall; even the top performers nationally start around $42,000. If your student is passionate about PR or advertising and realistic about the salary trajectory, Missouri State positions them better than most in-state alternatives.
Where Missouri State University-Springfield Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Missouri State University-Springfield graduates compare to all programs nationally
Missouri State University-Springfield graduates earn $40k, placing them in the 54th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Missouri State University-Springfield | $40,178 | $46,066 | $23,329 | 0.58 |
| Webster University | $42,421 | $45,908 | — | — |
| Southeast Missouri State University | $40,127 | $51,191 | $25,000 | 0.62 |
| University of Central Missouri | $39,401 | $43,229 | $26,000 | 0.66 |
| Evangel University | $36,585 | — | — | — |
| Drury University-College of Continuing Professional Studies | $33,862 | — | $23,250 | 0.69 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Missouri
Compare tuition, earnings, and debt across Missouri schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Webster University Saint Louis | $30,730 | $42,421 | — |
| Southeast Missouri State University Cape Girardeau | $9,496 | $40,127 | $25,000 |
| University of Central Missouri Warrensburg | $9,739 | $39,401 | $26,000 |
| Evangel University Springfield | $27,192 | $36,585 | — |
| Drury University-College of Continuing Professional Studies Springfield | $8,044 | $33,862 | $23,250 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Missouri State University-Springfield, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 76 graduates with reported earnings and 90 graduates with debt data. Small samples may not be representative.