Public Relations, Advertising, and Applied Communication at Southeast Missouri State University
Bachelor's Degree
semo.eduAnalysis
Southeast Missouri State's communications program outperforms most Missouri alternatives while keeping debt manageable—noteworthy given the school's high admission rate and modest SAT scores. At the 60th percentile for earnings among Missouri programs, graduates here earn more than those from peers like University of Central Missouri and significantly outpace cheaper options like Drury. Only Webster University delivers meaningfully higher first-year earnings in-state.
The 28% earnings growth from year one to year four signals genuine career progression rather than hitting an early ceiling. Starting at $40,127 and climbing to $51,191 represents solid momentum in communications fields where adaptability matters. The $25,000 debt load, while not trivial, translates to a 0.62 debt-to-earnings ratio—well within manageable territory for a field not known for spectacular starting salaries.
For families seeking an accessible entry point into communications careers without gambling on prestige, this represents reasonable value. Your child won't graduate with Webster-level earnings, but they'll avoid the debt trap that makes many communications degrees financially precarious. The trajectory here matters more than the starting point: graduates are moving upward, not plateauing at entry-level wages.
Where Southeast Missouri State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Southeast Missouri State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Southeast Missouri State University | $40,127 | $51,191 | +28% |
| Missouri State University-Springfield | $40,178 | $46,066 | +15% |
| Webster University | $42,421 | $45,908 | +8% |
| University of Central Missouri | $39,401 | $43,229 | +10% |
| Lindenwood University | $32,000 | $38,249 | +20% |
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,496 | $40,127 | $51,191 | $25,000 | 0.62 | |
| $30,730 | $42,421 | $45,908 | — | — | |
| $9,024 | $40,178 | $46,066 | $23,329 | 0.58 | |
| $9,739 | $39,401 | $43,229 | $26,000 | 0.66 | |
| $27,192 | $36,585 | — | — | — | |
| $8,044 | $33,862 | — | $23,250 | 0.69 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southeast Missouri State University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 83 graduates with reported earnings and 88 graduates with debt data. Small samples may not be representative.