Public Relations, Advertising, and Applied Communication at University of Central Missouri
Bachelor's Degree
ucmo.eduAnalysis
University of Central Missouri's communications program sits comfortably in the middle of Missouri's landscape—ranking in the 60th percentile among in-state options—though its $43,229 four-year median trails top performers like Webster by about $900 annually. More encouraging is the debt picture: at $26,000, graduates carry slightly more than the state median but substantially less than the national typical debt load (26th percentile), creating a manageable 0.66 debt-to-earnings ratio. The 10% earnings bump from year one to year four suggests graduates gain traction in their early careers, though these figures come from a small sample of fewer than 30 students.
For Missouri families weighing in-state options, this program offers reasonable value without standout advantages. The numbers suggest graduates launch their careers earning close to what peers across the state make, and the debt burden won't overwhelm entry-level communications salaries. However, if your student is comparing offers, Missouri State and Southeast Missouri State deliver similar outcomes at comparable costs, while Webster shows meaningfully higher earnings if the investment pencils out.
The practical takeaway: This is a solid mid-tier choice for students committed to staying in Missouri, particularly if campus fit and location matter more than maximizing earnings potential. Just remember these figures represent a small graduating cohort, so individual outcomes may vary more than usual.
Where University of Central Missouri Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Central Missouri graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Central Missouri | $39,401 | $43,229 | +10% |
| Southeast Missouri State University | $40,127 | $51,191 | +28% |
| Missouri State University-Springfield | $40,178 | $46,066 | +15% |
| Webster University | $42,421 | $45,908 | +8% |
| Lindenwood University | $32,000 | $38,249 | +20% |
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,739 | $39,401 | $43,229 | $26,000 | 0.66 | |
| $30,730 | $42,421 | $45,908 | — | — | |
| $9,024 | $40,178 | $46,066 | $23,329 | 0.58 | |
| $9,496 | $40,127 | $51,191 | $25,000 | 0.62 | |
| $27,192 | $36,585 | — | — | — | |
| $35,235 | $33,862 | — | $23,250 | 0.69 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Central Missouri, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.