Public Relations, Advertising, and Applied Communication at Drury University
Bachelor's Degree
Analysis
Drury's communications program starts graduates nearly $6,000 below the Missouri median and roughly $15,000 behind the state's top programs at Webster and Missouri State—schools that are geographically close and likely competing for the same students. First-year earnings of $33,862 land in the bottom fifth nationally for this degree, though the program does climb to the 40th percentile within Missouri, suggesting the state's communications market overall may offer more modest starting salaries than coastal hubs.
The debt load of $23,250 is actually slightly below state norms, creating a manageable 0.69 debt-to-earnings ratio. That means graduates are borrowing less than most of their peers, which provides some cushion given the lower starting salaries. However, these figures come from fewer than 30 graduates, so they could shift significantly with a larger sample. The program serves a student body where only 27% receive Pell grants, suggesting most families may have resources beyond federal loans.
For Missouri families considering Drury versus nearby alternatives, the tradeoff is clear: you'll likely start $6,000-8,000 behind graduates from Missouri State or Southeast Missouri State, both public universities. Unless Drury offers something distinctive in terms of network, faculty connections, or career services that justifies that gap, the larger state schools appear to deliver better initial return on investment for communications careers.
Where Drury University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Drury University graduates compare to all programs nationally
Drury University graduates earn $34k, placing them in the 16th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Drury University | $33,862 | — | $23,250 | 0.69 |
| Webster University | $42,421 | $45,908 | — | — |
| Missouri State University-Springfield | $40,178 | $46,066 | $23,329 | 0.58 |
| Southeast Missouri State University | $40,127 | $51,191 | $25,000 | 0.62 |
| University of Central Missouri | $39,401 | $43,229 | $26,000 | 0.66 |
| Evangel University | $36,585 | — | — | — |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Missouri
Compare tuition, earnings, and debt across Missouri schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Webster University Saint Louis | $30,730 | $42,421 | — |
| Missouri State University-Springfield Springfield | $9,024 | $40,178 | $23,329 |
| Southeast Missouri State University Cape Girardeau | $9,496 | $40,127 | $25,000 |
| University of Central Missouri Warrensburg | $9,739 | $39,401 | $26,000 |
| Evangel University Springfield | $27,192 | $36,585 | — |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Drury University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 18 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.