Public Relations, Advertising, and Applied Communication at Webster University
Bachelor's Degree
webster.eduAnalysis
Webster's communications graduates earn $42,421 in their first year—above both the state median ($37,993) and the national average ($39,794) for this field. While the debt figure is estimated from similar Missouri programs at around $23,250, that translates to a manageable debt-to-earnings ratio of 0.55, meaning graduates would owe roughly half their first-year salary. This positions Webster competitively against state peers like Missouri State ($40,178) and Southeast Missouri State ($40,127), though the earnings edge is modest.
The slower growth trajectory deserves consideration: earnings rise just 8% to $45,908 by year four, suggesting this field doesn't offer dramatic salary acceleration early in careers. However, the initial salary advantage over comparable Missouri programs—and Webster's strong showing against national benchmarks—indicates the program delivers solid preparation for entry-level communications work. The estimated debt load, if accurate, wouldn't be crushing for these starting salaries.
For families weighing this investment, the numbers suggest reasonable value if your student is committed to PR or advertising work. The combination of above-average starting pay and moderate estimated debt creates a workable financial foundation, though don't expect rapid income growth in those crucial early career years.
Where Webster University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Webster University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Webster University | $42,421 | $45,908 | +8% |
| Southeast Missouri State University | $40,127 | $51,191 | +28% |
| Missouri State University-Springfield | $40,178 | $46,066 | +15% |
| University of Central Missouri | $39,401 | $43,229 | +10% |
| Lindenwood University | $32,000 | $38,249 | +20% |
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $30,730 | $42,421 | $45,908 | $23,250* | — | |
| $9,024 | $40,178 | $46,066 | $23,329* | 0.58 | |
| $9,496 | $40,127 | $51,191 | $25,000* | 0.62 | |
| $9,739 | $39,401 | $43,229 | $26,000* | 0.66 | |
| $27,192 | $36,585 | — | —* | — | |
| $8,044 | $33,862 | — | $23,250* | 0.69 | |
| National Median | — | $39,794 | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Webster University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 15 graduates with debt data. Small samples may not be representative.