Public Relations, Advertising, and Applied Communication at North Dakota State University-Main Campus
Bachelor's Degree
Analysis
North Dakota State's communications program starts modestly but shows promising momentum, with earnings jumping 26% to nearly $50,000 by year four. While first-year earnings of $39,223 trail the national median slightly, graduates who stick with the field see meaningful salary growth—reaching $49,456 after four years puts them well above typical early-career outcomes for communications majors.
The debt picture is reasonable at $25,000, creating a manageable 0.64 debt-to-earnings ratio that most graduates can handle. Among the two North Dakota schools offering this program, NDSU performs at the 60th percentile for earnings, making it the stronger in-state option. The moderate sample size suggests steady program enrollment, though parents should recognize that communications careers often require flexibility about location—Fargo's smaller media market means many graduates likely need to relocate for higher-paying positions.
The takeaway: This program won't catapult your child into a high-paying first job, but the strong earnings trajectory suggests graduates are building viable careers. If your child is committed to communications and prefers staying in-state for tuition savings, NDSU offers solid preparation at a manageable cost. Just be prepared for the possibility of an eventual move to larger markets where media and PR roles are more abundant.
Where North Dakota State University-Main Campus Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How North Dakota State University-Main Campus graduates compare to all programs nationally
North Dakota State University-Main Campus graduates earn $39k, placing them in the 46th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in North Dakota
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in North Dakota (2 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| North Dakota State University-Main Campus | $39,223 | $49,456 | $25,000 | 0.64 |
| National Median | $39,794 | — | $24,625 | 0.62 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At North Dakota State University-Main Campus, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 60 graduates with reported earnings and 58 graduates with debt data. Small samples may not be representative.