Public Relations, Advertising, and Applied Communication at Oklahoma Baptist University
Bachelor's Degree
okbu.eduAnalysis
A debt load around $26,000 against first-year earnings near $36,000 suggests a manageable starting point, though these figures come from comparable programs rather than Oklahoma Baptist's specific outcomes. Similar communications programs across Oklahoma typically produce earnings in this range, which trails the national median by about $3,400. For a field where entry-level positions often lean toward the lower end of professional salaries, the 0.71 debt-to-earnings ratio falls within workable territory—monthly loan payments would consume roughly 7% of gross income under standard repayment.
The real question is growth trajectory. Communications careers often reward hustle, networking, and geographic mobility more than the credential itself. That estimated $36,000 starting salary reflects Oklahoma's market realities, where even graduates from OU's larger program earn $45,759—solid but not spectacular. Parents should recognize that this degree opens doors in PR, corporate communications, and marketing, but advancement typically requires building a portfolio of successful campaigns and client relationships. The credential matters less than execution in the field.
Given the lack of reported data specific to Oklahoma Baptist, you're essentially betting on the school's career services and industry connections to help your child match or exceed state norms. The estimated figures suggest this program won't create crushing financial pressure, but success depends heavily on what your student does with the degree—internships, networking, and willingness to relocate will matter more than the diploma itself.
Where Oklahoma Baptist University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Oklahoma
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Oklahoma (9 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $34,050 | $36,388* | — | $25,832* | — | |
| $9,595 | $45,759* | $64,730 | $20,718* | 0.45 | |
| $8,522 | $36,388* | $45,032 | $21,500* | 0.59 | |
| $10,234 | $34,752* | $51,274 | $22,062* | 0.63 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Oklahoma Baptist University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in OK. Actual outcomes may vary.