Median Earnings (1yr)
$36,220
57th percentile
60th percentile in Virginia
Median Debt
$26,975
8% above national median

Analysis

Roanoke College's Communication and Media Studies program produces graduates earning exactly the Virginia median at $36,220, while keeping debt notably below both state and national averages. That 60th percentile ranking among Virginia programs might sound modest, but it tells a more positive story than it appears—this program punches near the middle while costing significantly less than competitors.

The debt picture deserves emphasis here: at $27,000, graduates owe about $2,000 less than typical Virginia communications majors and fall in the 25th percentile nationally (meaning 75% of programs saddle students with more debt). With a debt-to-earnings ratio of 0.74, graduates face a manageable burden—they're borrowing less than they'll earn in their first year. Compare that to the top Virginia earners like UVA and Virginia Tech, where substantially higher earnings likely come with steeper total costs of attendance for out-of-state students or more competitive admissions.

For a family concerned about communications degrees—often criticized as impractical—Roanoke offers a reasonable middle ground. Your student won't match the $47,000+ that UVA grads command, but they'll enter the workforce with lighter debt and solid footing in a field where networking and portfolio matter as much as the institution's name. The 80% admission rate means access won't be the barrier; the question is whether mid-30s starting pay aligns with your family's financial expectations.

Where Roanoke College Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Roanoke College graduates compare to all programs nationally

Compare to Similar Programs in Virginia

Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Roanoke CollegeSalem$36,774$36,220$26,9750.74
DeVry University-VirginiaArlington$17,488$47,622$47,238$56,8581.19
University of Virginia-Main CampusCharlottesville$20,986$47,368$68,510$21,2300.45
Virginia Polytechnic Institute and State UniversityBlacksburg$15,478$44,309$55,850$20,6130.47
James Madison UniversityHarrisonburg$13,576$42,769$56,819$21,5020.50
Randolph-Macon CollegeAshland$48,002$40,328$54,123$27,0000.67
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Roanoke College, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 35 graduates with reported earnings and 38 graduates with debt data. Small samples may not be representative.