Analysis
The estimated $23,350 in debt for this program sits right at the national norm, but similar entrepreneurship bachelor's programs in California suggest first-year earnings around $40,890—about $4,400 below what graduates nationally typically earn in this field. With debt running at 57% of that first-year salary, the financial picture isn't alarming, but it's not particularly compelling either. Based on peer programs like Cal State San Bernardino's entrepreneurship track ($37,818) and University of San Francisco's ($43,146), there's meaningful variation in how these degrees translate to early earnings, even within California's startup ecosystem.
The challenge here is that San Jose State's location in Silicon Valley—typically a premium for business grads—doesn't appear to deliver an earnings advantage for this particular program based on what comparable California schools produce. For a degree explicitly focused on starting and running businesses, where success often depends more on execution and capital access than credentials, you're looking at debt that would take careful management to service while launching a venture. The 35% Pell grant population suggests many families here are taking on real financial risk for outcomes that comparable programs show can vary significantly.
If your student is committed to entrepreneurship specifically and values the Bay Area network, this could work—but recognize you're paying similar debt for potentially below-national-average returns, and business-building timelines rarely align neatly with loan repayment schedules.
Where San Jose State University Stands
Earnings vs. debt across all entrepreneurial and small business operations bachelors's programs nationally
Compare to Similar Programs in California
Entrepreneurial and Small Business Operations bachelors's programs at peer institutions in California (11 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $7,992 | $40,890* | — | $23,350* | — | |
| $58,222 | $43,146* | $83,065 | $22,812* | 0.53 | |
| $13,160 | $40,890* | $34,015 | $46,438* | 1.14 | |
| $7,675 | $37,818* | $33,842 | $19,998* | 0.53 | |
| National Median | — | $45,265* | — | $24,125* | 0.53 |
Career Paths
Occupations commonly associated with entrepreneurial and small business operations graduates
Chief Executives
Chief Sustainability Officers
General and Operations Managers
Business Teachers, Postsecondary
Personal Service Managers, All Other
Fitness and Wellness Coordinators
Spa Managers
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
Loss Prevention Managers
Wind Energy Operations Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At San Jose State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in CA. Actual outcomes may vary.