Est. Earnings (1yr)
$36,220
Est. from VA median (15 programs)
Est. Median Debt
$26,488
Est. from VA median (6 programs)

Analysis

Virginia's communication programs cluster tightly around $36,000 in first-year earnings, which is where Shenandoah's estimated outcomes fall based on peer institutions statewide. The $26,488 in estimated debt—also derived from comparable Virginia private schools—translates to manageable monthly payments of roughly $300, though that's a meaningful slice of a $36,000 salary before rent and other expenses.

What's harder to assess is whether Shenandoah delivers competitive preparation within this field. The top-performing communication programs in Virginia—UVA, Virginia Tech, James Madison—produce graduates earning $42,000 to $47,000 in their first year, roughly $10,000 more than the state median suggests for this program. That gap matters considerably when you're carrying debt, as an extra $10,000 annually would cover the loan payment entirely while still leaving graduates ahead financially.

The fundamental challenge here is the lack of program-specific data. Similar programs in Virginia suggest workable but modest outcomes, with debt levels that won't derail finances but earnings that may feel tight. If your child is considering Shenandoah for communication, they should directly ask the school about graduate employment rates, typical job placements, and whether internship connections justify choosing this program over state schools where outcomes data is stronger and clearer.

Where Shenandoah University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Compare to Similar Programs in Virginia

Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Shenandoah UniversityWinchester$36,028$36,220*$26,488*
DeVry University-VirginiaArlington$17,488$47,622*$47,238$56,858*1.19
University of Virginia-Main CampusCharlottesville$20,986$47,368*$68,510$21,230*0.45
Virginia Polytechnic Institute and State UniversityBlacksburg$15,478$44,309*$55,850$20,613*0.47
James Madison UniversityHarrisonburg$13,576$42,769*$56,819$21,502*0.50
Randolph-Macon CollegeAshland$48,002$40,328*$54,123$27,000*0.67
National Median$34,959*$25,000*0.72
* Estimated from similar programs

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Shenandoah University, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 15 similar programs in VA. Actual outcomes may vary.