Analysis
Virginia's communication programs cluster tightly around $36,000 in first-year earnings, which is where Shenandoah's estimated outcomes fall based on peer institutions statewide. The $26,488 in estimated debt—also derived from comparable Virginia private schools—translates to manageable monthly payments of roughly $300, though that's a meaningful slice of a $36,000 salary before rent and other expenses.
What's harder to assess is whether Shenandoah delivers competitive preparation within this field. The top-performing communication programs in Virginia—UVA, Virginia Tech, James Madison—produce graduates earning $42,000 to $47,000 in their first year, roughly $10,000 more than the state median suggests for this program. That gap matters considerably when you're carrying debt, as an extra $10,000 annually would cover the loan payment entirely while still leaving graduates ahead financially.
The fundamental challenge here is the lack of program-specific data. Similar programs in Virginia suggest workable but modest outcomes, with debt levels that won't derail finances but earnings that may feel tight. If your child is considering Shenandoah for communication, they should directly ask the school about graduate employment rates, typical job placements, and whether internship connections justify choosing this program over state schools where outcomes data is stronger and clearer.
Where Shenandoah University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Compare to Similar Programs in Virginia
Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $36,028 | $36,220* | — | $26,488* | — | |
| $17,488 | $47,622* | $47,238 | $56,858* | 1.19 | |
| $20,986 | $47,368* | $68,510 | $21,230* | 0.45 | |
| $15,478 | $44,309* | $55,850 | $20,613* | 0.47 | |
| $13,576 | $42,769* | $56,819 | $21,502* | 0.50 | |
| $48,002 | $40,328* | $54,123 | $27,000* | 0.67 | |
| National Median | — | $34,959* | — | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Shenandoah University, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 15 similar programs in VA. Actual outcomes may vary.