Public Relations, Advertising, and Applied Communication at Southern Nazarene University
Bachelor's Degree
snu.eduAnalysis
Based on what comparable Oklahoma programs reveal, a communications degree here appears to track with state norms but trails the national market by several thousand dollars. Similar programs in Oklahoma suggest first-year earnings around $36,400, roughly $3,400 below the national median for this major. That gap matters when you're carrying an estimated $25,800 in debt—though this debt level actually sits slightly above the national median for communications programs.
The 0.71 debt-to-earnings ratio means graduates would dedicate about 71% of their first-year salary to paying off loans entirely—manageable but not comfortable. What's concerning is the range within Oklahoma itself: OU graduates in this field start nearly $10,000 higher than the state median, suggesting that program quality and institutional connections significantly impact outcomes in communications. With 45% of Southern Nazarene students receiving Pell grants, many families here are counting on post-graduation earnings to justify the investment.
The real question is whether this program offers the networking, internship access, and portfolio-building opportunities that separate stronger communications programs from weaker ones. Since these figures are estimates based on peer institutions rather than actual graduate outcomes, you'd want to dig into placement rates, alumni networks in Oklahoma City's media and corporate sectors, and whether graduates are landing jobs that match their credentials. In a field where your first job often determines your trajectory, that initial earning power matters considerably.
Where Southern Nazarene University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Oklahoma
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Oklahoma (9 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $29,600 | $36,388* | — | $25,832* | — | |
| $9,595 | $45,759* | $64,730 | $20,718* | 0.45 | |
| $8,522 | $36,388* | $45,032 | $21,500* | 0.59 | |
| $10,234 | $34,752* | $51,274 | $22,062* | 0.63 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southern Nazarene University, approximately 45% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in OK. Actual outcomes may vary.