Est. Earnings (1yr)
$36,388
Est. from OK median (3 programs)
Est. Median Debt
$25,832
Est. from national median (79 programs)

Analysis

Based on what comparable Oklahoma programs reveal, a communications degree here appears to track with state norms but trails the national market by several thousand dollars. Similar programs in Oklahoma suggest first-year earnings around $36,400, roughly $3,400 below the national median for this major. That gap matters when you're carrying an estimated $25,800 in debt—though this debt level actually sits slightly above the national median for communications programs.

The 0.71 debt-to-earnings ratio means graduates would dedicate about 71% of their first-year salary to paying off loans entirely—manageable but not comfortable. What's concerning is the range within Oklahoma itself: OU graduates in this field start nearly $10,000 higher than the state median, suggesting that program quality and institutional connections significantly impact outcomes in communications. With 45% of Southern Nazarene students receiving Pell grants, many families here are counting on post-graduation earnings to justify the investment.

The real question is whether this program offers the networking, internship access, and portfolio-building opportunities that separate stronger communications programs from weaker ones. Since these figures are estimates based on peer institutions rather than actual graduate outcomes, you'd want to dig into placement rates, alumni networks in Oklahoma City's media and corporate sectors, and whether graduates are landing jobs that match their credentials. In a field where your first job often determines your trajectory, that initial earning power matters considerably.

Where Southern Nazarene University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs in Oklahoma

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Oklahoma (9 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Southern Nazarene UniversityBethany$29,600$36,388*$25,832*
University of Oklahoma-Norman CampusNorman$9,595$45,759*$64,730$20,718*0.45
University of Central OklahomaEdmond$8,522$36,388*$45,032$21,500*0.59
Oklahoma State University-Main CampusStillwater$10,234$34,752*$51,274$22,062*0.63
National Median$39,794*$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Southern Nazarene University, approximately 45% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in OK. Actual outcomes may vary.